social media for crisis communications, asis 2010 conference

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Social Media For

Crisis Communications

Oct 2010

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Social Media: Is It For Us?

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Security Incidents Will Happen

You may be called

upon to provide

information

Even act as a

spokesperson

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Social Media

People turn to it in case of an emergency

It is extremely fast

moving

People expect

engagement,

not broadcasting

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But broadcasting

is better

than silence

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A few vocal critics can incite others

They can damage your reputation

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Use Social Media to

Respond to Emergencies

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San Bruno Fire, Sept 9, 2010

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Use Social Media to

Respond to Criticism

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What do you know? Airports have cameras!

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Video footage posted on TSA blog next day

http://blog.tsa.gov

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TSA wins!

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Use Social Media as

Backup Channel for

for Mass Notification

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Active Shooter – UT Austin, Sept 28, 2010

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San Bruno Fire, Sept 9, 2010

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Use social media to

� Respond to emergencies

� Respond to criticism

� Supplement mass notification systems

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Start your social media presence now.

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Imagine…

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Or this scenario…

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What will you need?

� Twitter stream

� Facebook page

� Blog

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Twitter

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Facebook Page

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Blog

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Blog Statistics

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Social media

is not

rocket science

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Thank You!

Ksenia Coffman, Firetide

kcoffman@firetide.com

Twitter: @KseniaCoffman, @Firetide

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