social media drives local store traffic
Post on 16-Nov-2014
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Engage121 Complete
Can social media drive local in-store traffic?
Call: 866-740-1260Code: 8497212#
Engage121 Complete
Can social media drive local in-store traffic?
Jack Monson jmonson@engage121.com
Vice President,Engage121
Engage121 Complete
Corporate Local
Social Media
Assistant
Amplify Your BrandBrand footprint
50,000
Why Local Social “Complete”?
Amplify Your Brand
Potentialfootprint:
200,000(With 150 Locations)
Brand footprint
50,000
Why Local Social “Complete”?
Local Social Traffic Directions
Local Social Traffic Directions
Local Social Traffic Directions
Engage121 Complete
Corporate Local
Social Media
Assistant
E121 Client Direct channel = “Complete”
CorporateSpeak : Local
Local(OA3)
Social MediaAssistant
Corporate Local
Social MediaAssistant
Regular & Relevant Content
Maintain / Monitor
Engagement
Capture Leads from Social Channels
You want to build more
business, so you need ways to capture leads
from your social community
Prospects and customers are savvy, so the
content you post needs to be
fresh and engaging
Local owners need support
Success at the local level
Success at the local level
Good brands grow their communities.
Success at the local level
Good brands grow their communities.
Great brands become part of their customers’ communities.
Social SEO
Web Site FB Business Page Consumer Newsfeed
SMB Website My Friends
SMB FB Business Page
HOME :: ABOUT :: COMMUNITY :: BUY NOW
Content
KPI 1:Community GrowthKPI 2:Engagement & Reach
KPI 3:Lead Capture
Brand/Category Awareness & Recall
Consideration &Purchase Intent
Lead
Convert
Sale
Social Media Sales Funnel
SMB Progress Reports
SMB Progress Reports
Engage121 Complete
Jack Monson jmonson@engage121.com
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