social media communities explained - they're like puppies

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ARE LIKE PUPPIES…COMMUNITIESCOMMUNITIES

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EVERYONE WANTS

ONE

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NO ONE WANTS THIS…

THIS IS NOT ICE CREAM

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ABOUT OWNING A COMMUNITY?

WHAT’S SO HARD

QUESTION 1

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THEY’RENEEDY

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THEY SHOW LOVE IN ODD WAYS

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THEY USE FEATURES IN

UNEXPECTED WAYS

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SO DO WE WANT THEM?WHY

QUESTION 2

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THEIR SKILLS

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Play to natural skillsTimeout – Don’t Force Specialization

VS

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THEIR LOYALTY

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Training training trainingProtectionTHEIR PROTECTION

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WITH THEM?HOW DO WE GROW

QUESTION 3

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Not a lot of time, but just enough & consistentlyShow our Commitment Everyday

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You’re either training explicitly with clear guidelines or you’re training implicitly by example

The latter gets damn messy with both dogs and communities

Teach them what to expectTraining training training

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IN REVIEW:

The question we have to ask is whether we’re prepared for the long commitment

…and the unanticipated costs

WE ALL WANT COMMUNITIES

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Remember people can only commit to so many communities, but they do.

People have room for only so many community commitments

IN REVIEW:

ASK FOR THE RIGHT THING

Design your communities accordingly.

– = +Remember,

Less is more.

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Having one can change how you live.

And in the end

Invest wisely.