social media branding for mejobs.com job fair

Brand Yourself Using Social Media

www.mainecareercenter.com

Don Verrill

Jack Cowie

Margaret Connolly-Watson22 March 2011

http://www.facebook.com/

http://www.pressherald.com/rss

http://www.google.com/imgres?imgurl=http://lawyermarketing.attorneysync.com/images/linkedin-logo.jpg&imgrefurl=http://lawyermarketing.attorneysync.com/blog/2010/07/will-linkedin-connect-you-with-attorneys-that-have-an-enviable-career-path/&h=256&w=256&sz=13&tbnid=Fx9VjA8QUnwe_M:&tbnh=111&tbnw=111&prev=/images%3Fq%3Dlogo%2Blinkedin&zoom=1&q=logo+linkedin&hl=en&usg=__WJTs6Kc5oaW4btk2E7W4Kx7Li0Q=&sa=X&ei=2M6pTI_BIMLflgePk6CiDA&ved=0CA4Q9QEwAw

http://www.google.com/imgres?imgurl=http://lizzer.com/blog/wp-content/uploads/2009/04/flickr_logo.jpg&imgrefurl=http://lizzer.com/blog/&h=111&w=223&sz=16&tbnid=kXfBm8UhcqzmYM:&tbnh=53&tbnw=107&prev=/images%3Fq%3Dflickr%2Blogo&zoom=1&q=flickr+logo&hl=en&usg=__1B5l9lbkM08dg2Hdn5nddkWfgag=&sa=X&ei=rdOpTKOGKoKBlAfFy4m5DQ&ved=0CBMQ9QEwAw

http://www.google.com/imgres?imgurl=http://catspitproductionsllc.com/images/youtube_logo.jpg&imgrefurl=http://catspitproductionsllc.com/youtubevideos.aspx&h=450&w=600&sz=27&tbnid=uG9PhuBLX4dJJM:&tbnh=101&tbnw=135&prev=/images%3Fq%3Dyoutube%2Blogo&zoom=1&q=youtube+logo&hl=en&usg=__6TcU8da-7or3yqU0oVA2e6-q-wc=&sa=X&ei=49OpTP2OGoKBlAe60e25DQ&ved=0CAoQ9QEwAg

http://www.google.com/imgres?imgurl=http://www.thinkingcap.com/images/blogs/a6e1b082-be96-43dd-9056-93bb565b26ea/slideshare-logo.png&imgrefurl=http://www.thinkingcap.com/Docbase/BrowseBlog.aspx%3FblogID%3Da6e1b082-be96-43dd-9056-93bb565b26ea%26itemID%3D3c2dab78-0a8a-41de-b2cb-78af7433268c&h=76&w=218&sz=6&tbnid=_sJEwUpoYF2RNM:&tbnh=37&tbnw=107&prev=/images%3Fq%3Dslideshare%2Blogo&zoom=1&q=slideshare+logo&hl=en&usg=__4hBaQFd3cXifF-p-Rsxf5LtSsYs=&sa=X&ei=WtapTM62FoSBlAeAxozpDQ&ved=0CA4Q9QEwAw

http://www.google.com/imgres?imgurl=http://www.abstrategic.com/wp-content/uploads/mcdonalds-logo.jpg&imgrefurl=http://www.abstrategic.com/2009/03/04/web-design-and-corporate-identity/&usg=__8DCv9V14IF992uiiMizYuuI2g3s=&h=320&w=430&sz=21&hl=en&start=3&sig2=JjxvKnxjMJX40CUGpzSWDw&zoom=1&tbnid=ENpD6bxrqhxERM:&tbnh=94&tbnw=126&ei=EIpeTZutJdCdgQeJtZC8DQ&prev=/images%3Fq%3Dmcdonalds%2Blogo%26hl%3Den%26gbv%3D2%26tbs%3Disch:1&itbs=1

What do you want your brand to say?

http://www.google.com/imgres?imgurl=http://www.salsanewyork.com/guide/GuideImages/American-Flag-Wall-Art.jpg&imgrefurl=http://www.salsanewyork.com/&usg=__XU3PJuJrXrTqwm_Cc7JyQYLOR0o=&h=355&w=450&sz=58&hl=en&start=4&sig2=5gRAIw-WjII13A9Jje6wHQ&zoom=1&tbnid=ikLWK6njg9V3XM:&tbnh=100&tbnw=127&ei=sIpeTZORA8TqgQeU-cGuDQ&prev=/images%3Fq%3Damerican%2Bflag%26hl%3Den%26sa%3DG%26gbv%3D2%26tbs%3Disch:1&itbs=1

http://www.google.com/imgres?imgurl=http://www.cedmagic.com/featured/he-man/nbc-peacock-logo.jpg&imgrefurl=http://www.cedmagic.com/featured/he-man/nbc-peacock-logo.html&usg=__nfJjDXXebsMsxtkJvqivpU0EaP0=&h=242&w=400&sz=15&hl=en&start=7&sig2=3jA7t4PfMmTsLzTe7ca9_A&zoom=1&tbnid=ZRLxuCCgNnqDcM:&tbnh=75&tbnw=124&ei=64peTd7CH42SgQeG87SyDQ&prev=/images%3Fq%3Dnbc%26hl%3Den%26sa%3DG%26gbv%3D2%26tbs%3Disch:1&itbs=1

Branding

Eyeballs

Marketingwww.mainecareercenter.com

SEO = search engine optimization

SMO = social media optimization

•Branding used to a “big business” thing.

•Only large corporations with large budgets had to worry about or even consider.

•With the explosion of social media, everything has changed.

•Today, consumers want to do business with companies they know and with brands and people they recognize.

MyDomain.com

Webpage

Websites 20 Billion

Blog

Key

word

s

Key words

Key wordswww.mainecareercenter.com

Wordpress

Call to Action

•Subscribe/Sign-up

•Join/Get Free Stuff

•Credit Card #

•Email address

•Comments

Landing PageWhere call to action

takes place

Bits & PiecesFrom/ Web page /Blog

Blog 201

Attraction

Retention

Conversion

Measurement

Measurement Tools

Feedbakstats

Disqus

Google Alerts

500 Million active users

70%

outside US

200

Million

Users

70 Million users

Youtube

Nearly 500 million viewers

On One Video

Groupon Sales may exceed $500M 2011

35 million users

Startup for $175 M

www.mainecareercenter.com•Text messages 200,000 every second

•Emails 2.8 Million every second

• Identity

• Image

• Design

• Recognition

• Reputation

• Twitter

• Facebook

• You Tube

• Linkedin

• Flickr

• Slideshare

•Facebook-"Like,"

•Linkedin-Share

•Twitter-Follow

•What do you want your brand to say?

•When?

What’s most important Tactic

to improve your Brand?

•Be present on social networking sites 9%

•Write a blog 6%

•Have a website 17%

•Join conversations about your industry 10%

•Become an expert in something 25%

•Register your name as a domain name 4%

•Actively network through social media 25%

www.mainecareercenter.comComedian Gilbert Gottfried fired as voice of Aflac duck

http://www.google.com/imgres?imgurl=http://guesswhosjewish.com/Gilbert_Gottfried.jpg&imgrefurl=http://guesswhosjewish.com/g.htm&usg=__vmA_8fSrAQt5IkhTxt9E-5wxCIY=&h=376&w=406&sz=18&hl=en&start=1&sig2=sQIdjX--Qm-X1n6JxbdB9A&zoom=1&tbnid=16qh9g7P3U6k3M:&tbnh=115&tbnw=124&ei=Kqd_TdCjB5PrgQfUtJGFCA&prev=/images%3Fq%3DGilbert%2BGottfried%26hl%3Den%26sa%3DG%26gbv%3D2%26tbs%3Disch:1&itbs=1

How about plain

ole

Business Cards?

Brand Yourself Using Social Media

Jack http://www.linkedin.com/in/fantextmobile

Margaret http://www.linkedin.com/pub/margaret-connolly- watson/11/431/33b

Don http://www.linkedin.com/pub/donald-verrill/10/751/3aa

social media branding for mejobs.com job fair

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