social media branding for mejobs.com job fair

Brand Yourself Using Social Media

www.mainecareercenter.com

Don Verrill

Jack Cowie

Margaret Connolly-Watson22 March 2011

http://www.facebook.com/

http://twitter.com/pressherald

http://www.pressherald.com/rss

http://www.google.com/imgres?imgurl=http://lawyermarketing.attorneysync.com/images/linkedin-logo.jpg&imgrefurl=http://lawyermarketing.attorneysync.com/blog/2010/07/will-linkedin-connect-you-with-attorneys-that-have-an-enviable-career-path/&h=256&w=256&sz=13&tbnid=Fx9VjA8QUnwe_M:&tbnh=111&tbnw=111&prev=/images%3Fq%3Dlogo%2Blinkedin&zoom=1&q=logo+linkedin&hl=en&usg=__WJTs6Kc5oaW4btk2E7W4Kx7Li0Q=&sa=X&ei=2M6pTI_BIMLflgePk6CiDA&ved=0CA4Q9QEwAw

http://www.google.com/imgres?imgurl=http://lizzer.com/blog/wp-content/uploads/2009/04/flickr_logo.jpg&imgrefurl=http://lizzer.com/blog/&h=111&w=223&sz=16&tbnid=kXfBm8UhcqzmYM:&tbnh=53&tbnw=107&prev=/images%3Fq%3Dflickr%2Blogo&zoom=1&q=flickr+logo&hl=en&usg=__1B5l9lbkM08dg2Hdn5nddkWfgag=&sa=X&ei=rdOpTKOGKoKBlAfFy4m5DQ&ved=0CBMQ9QEwAw

http://www.google.com/imgres?imgurl=http://catspitproductionsllc.com/images/youtube_logo.jpg&imgrefurl=http://catspitproductionsllc.com/youtubevideos.aspx&h=450&w=600&sz=27&tbnid=uG9PhuBLX4dJJM:&tbnh=101&tbnw=135&prev=/images%3Fq%3Dyoutube%2Blogo&zoom=1&q=youtube+logo&hl=en&usg=__6TcU8da-7or3yqU0oVA2e6-q-wc=&sa=X&ei=49OpTP2OGoKBlAe60e25DQ&ved=0CAoQ9QEwAg

http://www.google.com/imgres?imgurl=http://www.thinkingcap.com/images/blogs/a6e1b082-be96-43dd-9056-93bb565b26ea/slideshare-logo.png&imgrefurl=http://www.thinkingcap.com/Docbase/BrowseBlog.aspx%3FblogID%3Da6e1b082-be96-43dd-9056-93bb565b26ea%26itemID%3D3c2dab78-0a8a-41de-b2cb-78af7433268c&h=76&w=218&sz=6&tbnid=_sJEwUpoYF2RNM:&tbnh=37&tbnw=107&prev=/images%3Fq%3Dslideshare%2Blogo&zoom=1&q=slideshare+logo&hl=en&usg=__4hBaQFd3cXifF-p-Rsxf5LtSsYs=&sa=X&ei=WtapTM62FoSBlAeAxozpDQ&ved=0CA4Q9QEwAw









http://www.google.com/imgres?imgurl=http://www.abstrategic.com/wp-content/uploads/mcdonalds-logo.jpg&imgrefurl=http://www.abstrategic.com/2009/03/04/web-design-and-corporate-identity/&usg=__8DCv9V14IF992uiiMizYuuI2g3s=&h=320&w=430&sz=21&hl=en&start=3&sig2=JjxvKnxjMJX40CUGpzSWDw&zoom=1&tbnid=ENpD6bxrqhxERM:&tbnh=94&tbnw=126&ei=EIpeTZutJdCdgQeJtZC8DQ&prev=/images%3Fq%3Dmcdonalds%2Blogo%26hl%3Den%26gbv%3D2%26tbs%3Disch:1&itbs=1

What do you want your brand to say?

















http://www.google.com/imgres?imgurl=http://www.salsanewyork.com/guide/GuideImages/American-Flag-Wall-Art.jpg&imgrefurl=http://www.salsanewyork.com/&usg=__XU3PJuJrXrTqwm_Cc7JyQYLOR0o=&h=355&w=450&sz=58&hl=en&start=4&sig2=5gRAIw-WjII13A9Jje6wHQ&zoom=1&tbnid=ikLWK6njg9V3XM:&tbnh=100&tbnw=127&ei=sIpeTZORA8TqgQeU-cGuDQ&prev=/images%3Fq%3Damerican%2Bflag%26hl%3Den%26sa%3DG%26gbv%3D2%26tbs%3Disch:1&itbs=1









http://www.google.com/imgres?imgurl=http://www.cedmagic.com/featured/he-man/nbc-peacock-logo.jpg&imgrefurl=http://www.cedmagic.com/featured/he-man/nbc-peacock-logo.html&usg=__nfJjDXXebsMsxtkJvqivpU0EaP0=&h=242&w=400&sz=15&hl=en&start=7&sig2=3jA7t4PfMmTsLzTe7ca9_A&zoom=1&tbnid=ZRLxuCCgNnqDcM:&tbnh=75&tbnw=124&ei=64peTd7CH42SgQeG87SyDQ&prev=/images%3Fq%3Dnbc%26hl%3Den%26sa%3DG%26gbv%3D2%26tbs%3Disch:1&itbs=1

Branding

Eyeballs

Marketingwww.mainecareercenter.com








SEO = search engine optimization

SMO = social media optimization









•Branding used to a “big business” thing.

•Only large corporations with large budgets had to worry about or even consider.

•With the explosion of social media, everything has changed.

•Today, consumers want to do business with companies they know and with brands and people they recognize.









MyDomain.com

Webpage


Websites 20 Billion








Blog

Blog

Blog

Key

word

s

Key words

Key words

Key wordswww.mainecareercenter.com








Wordpress









Call to Action

Call to Action

Call to Action









•Subscribe/Sign-up

•Join/Get Free Stuff

•Credit Card #

•Email address

•Comments









Landing PageWhere call to action

takes place









Bits & PiecesFrom/ Web page /Blog









Blog 201

Attraction

Retention

Conversion

Measurement









Measurement Tools

Feedbakstats

Disqus

Google Alerts










500 Million active users

70%

outside US










200

Million

Users










Linkedin

70 Million users









Youtube

Nearly 500 million viewers

On One Video











Groupon Sales may exceed $500M 2011

35 million users

Startup for $175 M








www.mainecareercenter.com•Text messages 200,000 every second

•Emails 2.8 Million every second








• Identity

• Image

• Design

• Recognition

• Reputation









• Twitter

• Facebook

• You Tube

• Linkedin

• Flickr

• Slideshare









•Facebook-"Like,"

•Linkedin-Share

•Twitter-Follow









•What do you want your brand to say?

•When?










What’s most important Tactic

to improve your Brand?

•Be present on social networking sites 9%

•Write a blog 6%

•Have a website 17%

•Join conversations about your industry 10%

•Become an expert in something 25%

•Register your name as a domain name 4%

•Actively network through social media 25%








www.mainecareercenter.comComedian Gilbert Gottfried fired as voice of Aflac duck








http://www.google.com/imgres?imgurl=http://guesswhosjewish.com/Gilbert_Gottfried.jpg&imgrefurl=http://guesswhosjewish.com/g.htm&usg=__vmA_8fSrAQt5IkhTxt9E-5wxCIY=&h=376&w=406&sz=18&hl=en&start=1&sig2=sQIdjX--Qm-X1n6JxbdB9A&zoom=1&tbnid=16qh9g7P3U6k3M:&tbnh=115&tbnw=124&ei=Kqd_TdCjB5PrgQfUtJGFCA&prev=/images%3Fq%3DGilbert%2BGottfried%26hl%3Den%26sa%3DG%26gbv%3D2%26tbs%3Disch:1&itbs=1

How about plain

ole

Business Cards?









Brand Yourself Using Social Media


Jack http://www.linkedin.com/in/fantextmobile

Margaret http://www.linkedin.com/pub/margaret-connolly- watson/11/431/33b

Don http://www.linkedin.com/pub/donald-verrill/10/751/3aa







social media branding for mejobs.com job fair

Career

social media

social media

action call

branding www

www

call

facebook

twitter