social media basics for disaster response organizations

07.04.2023 1Social Media for Good – www.sm4good.com

Social Media Overview

#sm4res

Photo: Jason A. Howie on Flickr

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Image: UNOCHAModified by author

Volunteers sorted incoming information, cross-referenced it and checked for accuracy. In one example a request for food for 6,000 displaced people was verified and re-tweeted by Jalin Merapi followers. Within 30 minutes, local volunteers confirmed that enough food had been supplied, and the team shared this message widely.

07.04.2023 3Social Media for Good – www.sm4good.com

Strengths and weaknesses of the most important social networks

07.04.2023 4Social Media for Good – www.sm4good.com

Facebook profile

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Facebook page

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Facebook event

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Facebook:

Strengths: 1.1 billion users/month Connections with people we know or brands

that we like Prominent placement of photos and videos Facebook is a good place to reach people

emotionally Different tools for people and for orgs

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Facebook:

Weaknesses: Can be more difficult to connect with people

who you don’t know Closed system and most content is not visible

to search engines Conversations happen around people and

brands, and not so much around topics – but that is slowly changing.

07.04.2023 9Social Media for Good – www.sm4good.com

Facebook:

Weaknesses: Can be more difficult to connect with people

who you don’t know Closed system and most content is not visible

to search engines Conversations happen around people and

brands, and not so much around topics – but that is slowly changing.

07.04.2023 10Social Media for Good – www.sm4good.com

Twitter profile

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Twitter:

Strengths: 300 million users/month Open network, possible to connect with

anyone, good networking Data can be easily exported and reused Conversations around topics, not people Works well in low-bandwidth

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Twitter:

Weaknesses: 140 character limit Photos and videos not as prominent More difficult to get the attention of people

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Talking to people on TwitterUsernames of Twitter start with an “@”.For example: @katherineroux

“@Katherineroux This is a great workshop #sm4res.”

-> Shows up in Kate’s feed. Visible on my Twitter profile but not automatically in the feed of all my followers. Visible in the feeds of mutual contacts.

“In a workshop with @katherineroux! #sm4res”

-> Automatically in the newsfeed of all my followers.

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Talking to people on TwitterDirect messages are only visible to the person you are sending the message to but can only be sent to people who follow you.

“dm @katherineroux What time do we break for lunch?”

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YouTube channel

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YouTube:

Strengths: 1 billion users/month Good tools to share or embed videos on blogs,

websites and even (some) emails YouTube is fun - people enjoy watching videos

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YouTube:

Weaknesses: Limited to video Doesn’t feel like a community A lot of very nasty comments

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Emotional Personal Visual

More factual Public Links

Videos

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Other networks worth mentioning

Linkedin.com Business

community Discussion of

professional topics

Networking Boring

07.04.2023 Social Media for Good – www.sm4good.com

plus.goggle.com 343 million

active users “Hangouts” Parts don’t fit

together Mainly tech-

savy men

Flickr.com Photo

community Many

professionals Many “free”

images Struggling

Instagram.com Large photo

community Focus on

mobile Almost

“mobile only”

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Storify

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Slideshare

http://de.slideshare.net/ifrcsm4resworkshop

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What content works on social media?

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Photo: Emonemon on Instagram

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21 types of content we all crave

Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/

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Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/

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Source: http://contentmarketinginstitute.com/2012/06/content-we-crave/

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Visual content is essential

On Facebook, videos are shared 12X more than links and text posts combined.

On Facebook, photos are liked 2X more than text updates.

On YouTube, 100 million users are liking/commenting on videos every week.

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Boring Facebook pages will be abandoned and die

Photo: Paul on Flickr

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How do you find and follow topics on social media?

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#Hashtags are the glue of social conversations

Hashtags are one #word or a #CompletePhrase preceded by the symbol #.

Hashtags are clickable – you can see all conversations tagged with this hashtag.

Hastags are used by Twitter, Facebook, Google+, Instagram, Flickr, Tumblr, Pinterest …

Examples: #RedCross #SMEM #SM4RES

Photo: Stig Morten Waage on Flickr

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#SFO on Facebook

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#RedCross on Twitter

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#MandelaDay

You can monitorHashtags either onTwitter or throughspecial social mediamonitoring and management tools.

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#Hashtags can connect multiple information sources

Social media monitoring

tool

Other …

#eqnz

#eqnz#eqnz

#eqnz

#eqnz

#eqnz

07.04.2023 37Social Media for Good – www.sm4good.com

Thank you!

Timo LügeSocial Media for Goodwww.sm4good.comtimo.luege@gmail.comTwitter: @timolue