social media and local politics ifip epart2013

Robin Effing (Presenting)Jos van Hillegersberg

Theo Huibers

Social Media ParticipationAnd Local Politics:

A Case Study of the Enschede Council in the Netherlands

INTRODUCTIONSMPM

CASE STUDYQUESTIONS

INTRODUCTIONSMPM

CASE STUDYQUESTIONS

Albrecht Dürer

Introduction- Social Media as political game

changer- Arab spring- Obama & Royal- Challenge- CDU- LACK OF UNDERSTANDING

INTRODUCTIONSMPM

CASE STUDYQUESTIONS

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The Social Media Participation Model

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Social Media Choice- Social Presence (Short, Williams,

Christie)- Media Appropriateness (Rice)- Cognitive and Affective

Organizational Communiation (Te’eni)

- Method: qualitative interviews

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Social Media Use- Quantitative Construct- E-Participation Ladder (Macintosh)- e-Enabling- e-Engaging- e-Empowerment- Method: Metrics by SMI

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The Social Media Indicator

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The Social Media Participation Model

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Sense of Community- Tacit part of community participation- Psychological attachment- Method: Questionnaire with 24

statements (Chavis) Likert scale

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Sense of Community“a feeling that members have of belonging, a feeling that members matter to another and to the group and a shared faith that members’ needs will be met through their commitment to be together”(McMillan & Chavis)

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Community Engagement- Time spent in relation to community- Social networks (Christakis & Fowler)- Method: inquiry of time spent and

making SNA Diagrams- Gephi visualization software

INTRODUCTIONSMPM

CASE STUDYQUESTIONS

Picture of the Enschede Council

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Case Study Results- “Twitter did not deliver the miracle

we hoped for in advance”- Not that professional- Lack of campaigns- Lack of strategy and planning

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Social Media Channel Volume

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Social Media Participation SMI Scores

April 2012

November 2012

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Sense of Community (SCI) Scores

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Social Network Diagram (April)

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Social Network Diagram (November)

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Negative correlation between SMI and SCI

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Discussion- Limited effect from social media on

community participation- Parties struggle with social media- Negative correlation (-.454) however

no significant causal effect has been found.

- More refined measurements

Questions?

Contact merobin@socialpower.nl

@robineffing

linkedin.com/in/effingwww.socialpower.nl

http://www.slideshare.net/robineffing