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Social Media 101
April 6, 2011 ACTion Alexandria & Alexandria Community Trust
Baseline
Traditional media
Yodel-Le-He-Hoo!
What is social media, anyway?
Social media
Use #1: PR & fundraising
Use #2: Collaboration
Use #3: Community cultivation
Use #4: Loyalty building
Use #5: Community organizing
What now?
Where to begin:
! Strategize! Ask some questions.
! Is social media right for us?
! What does our org want to get out of this?
! Who is our audience?
! What stories resonate for our audience?
! What/who do we need in place to start?
Etiquette
Humanize your profile
Etiquette
Be personal
Etiquette
Contribute... regularly
Etiquette
Content is king!
Diving into:
Getting set up on Facebook
• What type of page should I use
• Who should run the organization’s page?
• How do I actually set the page up?
Personal "Page
Group Page
Community Page
Fan Page
Choose an administrator
• The person who sets up your page must have a personal profile
• You can add and remove additional administrators any time
• Fans can’t see who the administrator is unless you allow them to
Creating a Facebook Page
http://www.facebook.com/pages/create.php
Connect to Facebook
Make it easy for fans to find you: • Post link on website • Email signatures • Marketing pieces
Recommended reading
! bethkanter.org
! mashable.com
! smallact.com
! techipedia.com
Questions
top related