social media 101 - actforalexandria.org · and n asia with an endangered remnant population n cir...
TRANSCRIPT
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Social Media 101
April 6, 2011 ACTion Alexandria & Alexandria Community Trust
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Baseline
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Traditional media
Yodel-Le-He-Hoo!
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What is social media, anyway?
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Social media
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Use #1: PR & fundraising
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Use #2: Collaboration
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Use #3: Community cultivation
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Use #4: Loyalty building
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Use #5: Community organizing
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What now?
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Where to begin:
! Strategize! Ask some questions.
! Is social media right for us?
! What does our org want to get out of this?
! Who is our audience?
! What stories resonate for our audience?
! What/who do we need in place to start?
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Etiquette
Humanize your profile
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Etiquette
Be personal
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Etiquette
Contribute... regularly
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Etiquette
Content is king!
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Diving into:
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Getting set up on Facebook
• What type of page should I use
• Who should run the organization’s page?
• How do I actually set the page up?
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Personal "Page
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Group Page
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Community Page
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Fan Page
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Choose an administrator
• The person who sets up your page must have a personal profile
• You can add and remove additional administrators any time
• Fans can’t see who the administrator is unless you allow them to
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Creating a Facebook Page
http://www.facebook.com/pages/create.php
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Connect to Facebook
Make it easy for fans to find you: • Post link on website • Email signatures • Marketing pieces
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Recommended reading
! bethkanter.org
! mashable.com
! smallact.com
! techipedia.com
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Questions