social data and its benefits for pharma
Post on 13-Dec-2014
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DESCRIPTION
A presentation on the benefits of social media data for pharma and healthcare. Looks at examples for marketing and product development.
TRANSCRIPT
•Speaker introductions
•What functions can benefit from listening?
•Natural Language Processing and TED talks
•Case Studies
•Points to consider on Privacy
Kevin Walsh, Vice President of Digital Strategy@KWalsh30
Chris Hall, Consultant at Innovation Center; @Hallicious
Ted Smith, Executive Vice President, Audience Knowledge at Health Central@TedSmithPhd
Statistician Sebastian Wernicke reverse-engineers the perfect Ted Talk .Then gives a Ted Talk about it.
"If speaking is silver, then listening is gold."
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