social and video tools for information dissemination and ... institute 2015/social...

SOCIAL AND VIDEO TOOLS FOR INFORMATION DISSEMINATION AND KNOWLEDGE TRANSLATION

Dan HabibFilmmaker and Project DirectorUniversity of New Hampshire,Institute on Disability(603) 228-2085 x 46dan.habib@unh.eduhttp://www.iod.unh.edu/

Jerry SmithMedia DirectorUniversity of Minnesota,Institute on Community Integration(612) 624-4336smith495@umn.edurtcmedia.umn.edu

Questions are welcome throughout the session

DID YOU KNOW?

Video is becoming the content of choice for social media.

DID YOU KNOW?

Nearly 2/3 of people are visual learners, and visual data is processed much faster by the brain than is text. (SocialTimes)

DID YOU KNOW?

80% on online visitors will watch a video, while only 20% will actually read content in its entirety. (digital sherpa)

DID YOU KNOW?

YouTube is the number two search engine in the world.

DID YOU KNOW?

Your website is 50x more likely to appear on the first page of a search engine results page if it includes video. (Forrester)

DID YOU KNOW?

Every day 100 million Internet users watch an online video.

DID YOU KNOW?

Facebook has over 3 billion video views per day.

DID YOU KNOW?

74% of all Internet traffic in 2017 will be video (Brainshark)

Do you have a plan for using video and social media?

documentaries

education & training

What is Autism?(http://rtc.umn.edu/autism/)

Documentary in post-production:

play trailer

• Post between 1-3 times per weekday

• Schedule in advance via HootSuite (8-9am, 12-1p,m 4-5pm, and 8-9pm are ideal time blocks)

• Include content that is both national and “local”

• Upload photos/video whenever possible

• Share/repost to other Facebook pages from within your Center whenever possible

• Learn more here: http://www.nptechforgood.com/2014/10/19/10-facebook-page-best-practices-for-nonprofits/

TIPS

• Post between 1-3 times per weekday

• Schedule in advance via HootSuite

• Use Ow.ly or Bitly link shorteners

• Use #hashtags (2 max) whenever posting about common and/or trending keywords or themes

• @Tag posts to other Twitter users whenever they are mentioned in or affiliated with posts

• Keep posts brief (140 characters or less) and avoid Learn more here: http://www.nptechforgood.com/2015/02/08/10-twitter-best-practices-for-nonprofits/

TIPS

SOCIAL MEDIA TIPS

• Have a plan (what channels and tactics will achieve your goals?)

• Know your audience

• Be responsive to direct messages

• Incorporate media whenever possible

• Switch up content formats (e.g., convert written content to a YouTube video)

• 20% Center promotion, 80% resources and other content

• Curate content (review feeds daily, particularly other accounts in your organization)

• Whenever possible, link to a page on the your website

• When posting to the same account multiple times a day, post at least 2 hours apart

• Gathering individual email addresses at events and online

• Create interactivity with the public (I Care By)

• Evaluating the impact (Google analytics, measuring engagement, distributing surveys on site and as a follow up to measure attitude and policy changes)

GENERAL VIDEO TIPS

• Know your audience

• Make it interesting

• Make it short as possible to deliver intended message

• Capture clean audio

• Integrate statistics that create a research base for the film’s topic

• Match production levels to your objective

• Caption your videos, add audio description if feasible

• With interviews, do your research

• Technical considerations when posting (codecs, browsers, mobile devices, etc.)

• When to hire a professional

Jerry Smithsmith495@umn.edu

(612)624-4336

rtcmedia.umn.eduLinks to RTC documentaries, profiles, and training films

http://www.selfadvocacyonline.orgSelf-Advocacy Online website

http://www.accesspress.org/the-real-story/Documentary exploring biases in media coverage of disability issues

Dan Habibdan.habib@unh.edu

www.iamnorm.org

www.includingsamuel.com

www.whocaresaboutkelsey.com

www.icareby.org

www.stophurtingkids.org

www.swiftschools.org

What are you doing?

Be like this guy