social actions, uncertainty and big data

Fabio [.] Giglietto [@uniurb.it] Deparment of Communication Studies| LaRiCA | Università di Urbino Carlo Bo

SOCIAL ACTIONS, UNCERTAINTY AND BIG DATA

11TH INTERNATIONAL CONFERENCE OF SOCIOCYBERNETICS2nd to 6th of July, Algarve University in Faro (Portugal)

Summary

• Structure of time in psychic and social systems;

• Memory and double contingency;• What is Big Data?;• Big Data and the resolution of our memory;• The quantified self;• Expectations and goal achievements;• Conclusions & future works.

Structure of time in psychic and social systems

PAST FUTURE

set of constrains possible futures

Memory and double contingency

PAST FUTURE

set of constrains possible futures

PAST FUTURE

set of constrains possible futures

SYSTEM A SYSTEM B

EXPE

CTAT

ION

S

COM

MU

NIC

ATIO

N

EXPE

CTAT

ION

S

DOUBLE CONTINGENCY

The stock market example

PAST FUTURE

set of constrains possible futures

SYSTEM A

EXPE

CTAT

ION

S

PAST FUTURE

set of constrains possible futures

PAST FUTURE

set of constrains possible futures

What is Big Data?

“When I go to a restaurant, and look at leftovers on my plate, I don't see food, I see information. If the restaurant were Google, they wouldn't just take that plate and scrape it off into the trash. There would be a camera in the kitchen, photographing every plate coming back, with analysis of what people liked and disliked, and what portions were too big, helping to optimize future servings“ (Jon Orwant – Engineering Manager at Google)

Toward the HD memory

Low-Def Memory High-Def Memory

The quantified (observing) self

Expectations and goals achievement

EXPECTATIONS

PEER SUPPORT

GOAL SET

GOAL

PAST FUTURE

set of constrains possible futures

HD MEMORY

Conclusions & future works

• Profile on SNSs are already affecting the structure of expectations;

• Understanding the long term consequences of HD form of memory on psychic and social systems;

• HD memory as generalized symbolic media of communication?