so you've got facebook fans. now what?

So You‘ve Got Facebook Fans. Now

What?

Building A Successful Facebook Community

Companies have spent millions of dollars gathering fans on their Facebook pages and being “liked” all across the web. But who are these fans and what does this mean for the brand?

It’s not about how many fans you have, it’s what you learn

from and do with these fans that matters most!

Think Of Your Facebook Community As A Party

What makes some parties more successful and desirable then others?

Appeal Audience

Adaptability Awareness

Appeal    

Is your Facebook page a place people would want to spend time in

and visit often? 1.  Creative. 2.  Discounts and Coupons. 3.  Contests and Promotions. 4.  Applications.

Creative Your creative should be appealing, represent the purpose of your page, and include a strong call to action. •  Profile Pictures. •  Photo Strip. •  Welcome Tab. •  Additional Custom Tabs.

Discounts and Coupons Coupons and discounts are a great way to not only acquire new fans but to reward existing fans, encourage sharing, generate sales, and track results.

Contests and Promotions

Facebook contests allow companies to reward their fans while being a great way to support internal marketing initiatives, encourage engagement, get people talking, and drive organic growth.

Applications

Applications are a strong medium to showcase innovation, encourage sharing, prolong time spent on your page, and provide a creative platform with a clear call-to-action for users to interact with your brand.

Audience Who are your fans and how will you keep them engaged and entertained? •  Get To Know Your Fans. •  Keep Fans Engaged.

Stop in and stay awhile!    

Get To know Your Fans    •  Facebook Analytics.

•  Polls and Surveys. •  Facebook Questions •  Screener Status Updates.

Keep Fans Engaged    •  Ask Questions.

•  Ask for Opinions/Suggestions. •  Share Stories. •  Provide Sneak Peaks. •  Post Quizzes, Trivia. •  Provide Value. •  Multi-Media Content. •  Be Likeable.

Adaptability

Are your taking care of your fans? Are you listening to their needs, using what you learn, and taking

action? 1.  Customer Service. 2.  Focus Groups.

Customer Service    Thank and respond

to the positive and respond even more diligently to the negative. Provide real and timely solutions!

Focus Groups    

Think of your Facebook page and wall as the ultimate Survey or focus group. Continuously discover how you can meet consumers needs while exceeding their expectations.

Awareness    Are your fans talking about or

promoting your brand and encouraging their friends to

purchase your products or join your Facebook community?

1.  Engagement and Interaction. 2.  Brand Ambassadors. 3.  Review Programs.

Engagement and Interaction    Encourage fans to

spread the word about your brand through the stream! •  Engaging Updates. •  Sharable Content. •  Social Plugins. •  Social Ads.

Brand Ambassadors    

•  Rally biggest fans to spread the word about your brand.

•  Reward biggest fans for sharing.

•  Parties and Sampling programs.

Review Programs    Encourage and reward

fans for reviewing products or services through coupons or samples. Keep it simple and

make it sharable!

So Remember

Its not about how many people you can get to come to your party, it’s about giving them a

personalized and rewarding experience so that they will come back and bring all their

friends.

Thank You!

Mandy Cudahy - @Mandy55 Lauren Sleeper - @LaurenSleeper