so what exactly is social media?

SO, WHAT EXACTLY IS SOCIAL MEDIA?

AN INTRODUCTION TO TWITTER, FACEBOOK, BLOGGING AND MORE. DR BEX LEWIS

RESEARCH FELLOW, CODEC, DURHAM UNIVERSITY; SOCIAL MEDIA CONSULTANT, DIGITAL FINGERPRINT

LET’S “TWEET” EACH OTHER…

Images not credited = purchased

SOCIAL MEDIA

LOVE THY NEIGHBOUR?

What does it mean to ‘love your neighbour’ in a world in which a ‘friend’ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you’ve never seen in person and only know in the context of Facebook status updates, photos, and notes? … How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others? Tweet if You Heart Jesus, p.xiv

IS THE INTERNET JUST THIS?

Image Credit: Facebook Meme

http://www.youtube.com/watch?v=TXD-Uqx6_Wk

"If you want to build a presence in the social media platform, then you need to

be present."

- @unmarketing

POSSIBILITIES YOU SEE:

Source: Netcasters

Source: Netcasters

Source: Facebook

HUMAN BEINGS AT MACHINES, NOT “ARE MACHINES”

http://www.sxc.hu/photo/192333

WHAT’S IN THE TOOLBOX?

THE ‘CONVERSATION’ PRISM..

http://thenextweb.com/insider/2013/07/01/reorganizing-the-social-media-landscape-with-the-updated-conversation-prism/

HTTP://WWW.SLIDESHARE.NET/DRBEXL/AN-OVERVIEW-OF-SOCIAL-MEDIA-JANUARY-2013

TWITTER…

Image Credit: Landingnet.co.uk

HTTP://WALLBLOG.CO.UK/2013/03/26/HEAT-LAUNCHES-TWITTER-AWARDS-WHERE-SOCIAL-MEDIA-AND-CELEBS-MEET/

TWITTER SPOKESPERSON:

Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.

http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons

PUSH/PULL MEDIA…

Image Credit: Stockfresh

WHAT’S IT GOOD FOR?

• New connections through shared interests

• Building your “brand”

• Pre/During/Post Event Conversations

• Breaking news

• Asking questions

• Sharing pithy statements/quotes

• Being “polemical” Image Credit: Stockfresh

HTTPS://TWITTER.COM/NATWIVITY

HTTPS://TWITTER.COM/BIBLESUMMARY

HTTPS://TWITTER.COM/CCWINCH

HTTP://PHILMGREEN.WORDPRESS.COM/2012/04/04/66-BOOKS-IN-66-TWEETS/

HTTP://BIGBIBLE.ORG.UK/2013/03/LOOKING-FOR-AN-OPPORTUNITY-CHANGINGWORSHIP/

RT: THE POWER OF THE RETWEET

Image Credit: Twitter.com

YOU MAY ALSO COMMONLY SEE….

MT

HTImage Credit: Stockfresh

TRENDING TOPICS: 16/9/13: 1345

Use the 160 character bio well… •Who•When•What

MANAGE EXPECTATIONS

Image Credit: Stockfresh

HTTP://HOOTSUITE.COM/

HTTP://WWW.SLIDESHARE.NET/DRBEXL/TWITTER-13863450

HTTPS://SUPPORT.TWITTER.COM/ARTICLES/14589-HOW-TO-ADD-YOUR-PHONE-VIA-SMS

http://www.slideshare.net/drbexl/daily-twitter-workout

Image Credit: Edited from SXC.Hu

WHO MIGHT READ IT?

God

Parents

‘The kids’

The newspaper

Your worst enemy

Image Credit: Stockfresh

Image Credit: http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/

HTTP://WWW.SOCIALBAKERS.COM/FACEBOOK-STATISTICS/UNITED-KINGDOM

HTTPS://WWW.FACEBOOK.COM/DRBEXL

CHOOSE WHO TO SHARE WITH

Image Credit: via Andrew Flynn

FACEBOOK FUNCTIONS IN MINISTRY?

Encourage Community

• Whole (life) Church• Groups (e.g. 20s30s)

Give others insights into ‘church life’ e.g. photo sharing

Offer pastoral care

• *Youth: PM’s, CC parents/another leader in

Advertise Events

THE POWER OF ‘LIKE’

‘AMONGST FRIENDS…’

http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/

HTTPS://WWW.FACEBOOK.COM/DIGITALBIBLE

HTTPS://WWW.FACEBOOK.COM/DIGITALBIBLE/INFO

BIGBIBLE: PAGE

https://www.facebook.com/bigbible

FACEBOOK INSIGHTS

BIGREAD: GROUP

EVENT

http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-Facebook-Account.pdf

http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Facebook-Like-Page.doc

http://www.slideshare.net/drbexl/facebook-13863451

HTTPS://WWW.FACEBOOK.COM/HELP/

PREACHINGHow might our approach to preaching change if we understand that we have two audiences – the faithful who sit close to us and a broader public, listening-in from a distance?

Image Credit: SXC.Hu

BLOGGING?

Image Credit: Biz.com

BLOG CHARACTERISTICS?• A reverse diary (most recent entry first)

• A publically accessible personal journal

• Reflections, comments and hyperlinks

• Commentary/news on a particular subject

• Text/Image/Links including media

• Interactive, especially comments

• Potentially informal tone

IDEAS FOR CONTENT?

“See what we’ve been up to”

Thoughts & Reflections

Reviews (Books, films, websites, etc)

Challenging ideas for debate

Interviews (Text, Audio, Video)

‘Best Of’ Content

‘How-to’ Posts

10 things you can…

Guest PostsImage credit: RGBStock

GET INSPIRED…

HTTP://CLAIREMAXIM1.WORDPRESS.COM

HTTP://PAMSPERAMBULATION.WORDPRESS.COM/ABOUT/

HTTP://DIGITAL-FINGERPRINT.CO.UK/WP-CONTENT/UPLOADS/2011/06/SETTING-UP-A-WORDPRESS-ACCOUNT.PDF HTTP://WWW.SLIDESHARE.NET/DRBEXL/BLOGGING-WITH-WORDPRESS-FOR-ODHE-JAN-13

WORLD’S 2ND LARGEST SEARCH ENGINE:

Image Credit: Searchingmobile.com

HTTP://WWW.YOUTUBE.COM/WATCH?V=GYXGVZPYDF8

HTTP://WWW.YOUTUBE.COM/WATCH?V=0JQZO3ZZ7BC&LIST=PLJWKARWBR4DWD7YOKI6LJNIDMQJJVLK2E&INDEX=11

HTTP://WWW.YOUTUBE.COM/WATCH?V=2LXH2N0APYW

HTTP://WWW.SLIDESHARE.NET/DRBEXL/YOUTUBE-13863454

HTTP://WWW.PINTEREST.COM/DRBEXL/BOARDS/

HTTPS://FOURSQUARE.COM/DRBEXL

HTTPS://STORIFY.COM/DRBEXL/

HTTPS://WWW.GOODREADS.COM/LIST/SHOW/38827.DIGITAL_THEOLOGY

DON’T FORGET…

Image Credit: Stockfresh

AGREE A (FLEXIBLE) SOCIAL MEDIA POLICY

Image credit: SXC.Hu

HTTP://TWITTERFORCHURCHES.COM/BLOG/2009/06/29/CRISIS-COMMUNICATIONS-FOR-THE-SOCIAL-MEDIA-AGE/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.

PRINCIPLES OF GOOD ENGAGEMENT

•Be interesting

•Be encouraging

•Be active

•Be helpful

•Be authentic

Image Credit: Stockfresh

“AMPLIFY” AKA SHARE!

NOTICE MY IMAGES…?

Image Credit: iStockphoto

IMAGE SOURCES, E.G.

FREE

Flickr Creative Commons: http://www.flickr.com/creativecommons

http://www.sxc.hu

http://rgbstock.com

http://seedresources.com (3 a week)

http://www.freebibleimages.org

PAID

http://stockfresh.com/

http://iStockPhoto.com Image Credit: Stockfresh

THE FRUITS OF THE SPIRIT…?

HTTP://BIGBIBLE.ORG.UK/2012/09/WISDOM-FROM-THE-BIBLE-ON-BUILDING-A-DIGIPARADISE-BY-VAHVA/

HTTP://BIGBIBLE.ORG.UK/2012/10/EVANGELISM-THROUGH-STORY/

Published by Lion HudsonFebruary 2014

@drbexl @digitalfprint @bigbible