so what changed?

Walter Pike

So...what

changed ?

geoftheref

ParadigmParadigmss

[Soren]

MarketinMarketingg

•ProductProduct•Place Place •PricePrice•PromotiPromotionon

Spreading IdeasSpreading Ideasseahorse of the night

Brands Brands and and

BrandingBranding

Managing Managing PerceptionPerception

ss

PowerPower

ViolencViolencee

morgana's photostream

MoneMoneyy

KnowledgKnowledgee

Process Process efficiencyefficiency

ControlControl

““In In the the land land

of the of the Blind”Blind”

Listening ?Listening ?Loyalty?Loyalty?

Winning Winning the the

gamegame

Are they Are they still still

listening?listening?

ConnectionConnectionss

andandEverywherEverywher

ee

Information is Information is Searchable and Searchable and

FreeFree

So what So what do we do we

do now?do now?

Now that Now that we have we have

lost lost controlcontrol

Make stuff that Make stuff that people wantpeople want

Stuff they Stuff they want want andand will will

talk abouttalk about

Back to the Back to the beginningbeginning

walter@walterpike.com