so much data, so few connections
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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Lori Carlin – lscarlin@aip.orgDirector, Fulfillment and Marketing
AIP Publishing
So Much Data, So Few ConnectionsSo Much Data, So Few Connections
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Overview
• AIP Publishing – who are we?• Goals and Objectives for our Publishing
Program• The Challenge• The Solution• How is it working for us• Lessons Learned
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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
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AIP – founded 1931AIP – founded 1931
AIP works to advance AIP works to advance and diffuse knowledge of and diffuse knowledge of
the physical sciences the physical sciences and its applications to and its applications to
human welfare.human welfare.
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
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AIP at a GlanceAIP at a Glance
• Umbrella organization for 10 physical science societies—Combined membership totals 152,000 scientists, engineers and educators (with some overlap)
• One of the world's largest not-for-profit publishers of scientific information in physics
• Full-solution publishing services provider
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
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Customers and StakeholdersCustomers and Stakeholders
• Individual Institutions• Institutional Buying
Groups• Librarians• Researchers
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Goals and Objectives6
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
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Data Types/SourcesData Types/Sources
Subscribers Authors
Personalization Service eTOC
Turnaways
Single Articles
COUNTER Usage Data
Members
Consortia Donors
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Unique Identifier Project - 20059
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Global Economic Downturn10
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Requirements11
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Requirements12
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
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Requirements
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
What did we do?14
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Implementation Timeline
• Product Demo/Review – June 2009• Business Case – July 2009• Management Approval – August 2009• Testing Phase Implemented – October 2009• Launch – December 2009
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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
System Details
• Fulfillment System – Subs and Consortia• Manuscript Submission – Authors and Researchers• eTOC Registrants• COUNTER Stats• Turnaways• Single Article Sales• My Sci – Platform Personalization Service• Membership
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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Aggregation• Ringgold audits our subscription data regularly• Licensed Ringgold Database for non-audited
records• Aggregated account information up to a Master
Institution level• Associated data back to the Master Institution– Authors and Reviewers– eTOC Registrants– Turnaways– And other Related Contacts
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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Calculated Fields
• Individual Account Value• Overall Institution Value• Number of Products Purchased• Total Authors• Total eTOCS• COST PER DOWNLOAD
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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Source Data19
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Search Form20
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Search Results21
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Dashboard View22
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Aggregated Institutional View23
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Aggregated View – page 224
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Behind the Dashboard25
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Behind the Dashboard26
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Hierarchy Viewer27
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Beyond Viewing28
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
File Download29
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Chart30
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Analyze31
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Lessons Learned
• Wouldn’t have done anything differently• Okay to Play• Don’t wait until information is perfect or all
ready to go • 3 years worth – 5 years would be better• Tried to force this into the way we do business
– multiple accounts made it difficult in the end – now we have project to clean up – but still would not have waited!
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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Next Steps33
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
Questions34
Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference
For more information
Lori CarlinDirector, Fulfillment and MarketingAIP Publishing+1-516-576-2279lscarlin@aip.org
Thank you!Thank you!
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