snapshot money creators corporate pr strategy _ria baneree_ [compatibility mode] (1)

MONEY CREATORS PVT. LTDMONEY CREATORS PVT. LTD..

BRAND PROMOTIONS

AND

PR STRATEGIES

About usAbout us

A wealth management and stock broking firm that understands the

basics of the on-going trends in the equity market. Our skilled and

extreme knowledgeable professionals understands the rules and

regulations that have been framed by SEBI.

With in-depth knowledge of BSE and NSE indexes Moneycreators

provide clients/investors with the varying market trends and guide them

with best deals in online trading and other investments. with best deals in online trading and other investments.

Our MissionsOur Missions

� To provide a wide range of online share market tips on a daily basis and other information regarding insurances, commodities, and depository services.

� Help investors suggest new avenues and arenas where they can invest more profitably.profitably.

� To help understand values and several risk factors that have to be undertaken while investing in the prospective share

� To provide clients with detail analytical reports on the investments of several shares

� To help investors guide in the online deals in the times of financial budgetary sessions of the government so that they do not face any risk.

Our GoalsOur Goals

INFORMATIONINFORMATION

VALUES VALUES

TRUSTTRUST

Our ServicesOur Services

At Money Creators we provide our customer

base with wide assortments of services so that

they can choose and invest the number of

services:

� Research

Online Trading� Online Trading

� Trading through our offices

� Depository services

� Commodities

� Insurance services

Money Creators is guided by:

Values:

•Transparency in every dealings

•Create more money by less trading

•Structured financing

Business PolicyBusiness Policy

•Structured financing

•Effective cost management

•Customer interest

•Excellence in Execution

•Team Spirit

•Passion

•Innovation

Why MONEY CREATORSWhy MONEY CREATORS? ?

Knowledge Best value State of the

Knowledge Best value

for money

State of the

art

technology

Branding Strategy for CorporateBranding Strategy for Corporate

• Ooh media

- Metro rail branding

- Bus branding (JNNURM bus West Bengal State

Transport Corporation)

- Flip –curtain branding

- Roadside hoarding- Roadside hoarding

• Reason: To create awareness

• Results: Brand visibility

• ATL activities:

- Special innovations on print (newspaper and

magazines), online and electronics

• Reason: Create curiosity among the publics

• Results: Create interest to invest

Branding Strategy for CorporateBranding Strategy for Corporate

� BTL activities :

- Canter activities campaign

- Posters in ooh media

• Result: Brand recall

- Sponsors in media promotional events

- Participation in Symposium- Participation in Symposium

• Reason: To interact with the publics at large

• Result: Build relationships

Digital Digital MarketingMarketing� Online teasers/video/ads

- Financial sites such as Money control,

India Infoline etc.

• Result: Enhance more visibility

� Social marketing

- facebook, linked in,

• Result: To increase the viewers rate• Result: To increase the viewers rate

� Mobile phone marketing:

- Whatsapp

- Sms alerts

- Money control apps

- You tube apps

- Download option apps

� E-mail marketing

• Result: To develop trust and faithfulness

PR Plans/activitiesPR Plans/activitiesWhere these can be done:

• Press meets

• Target media- print, electronics,

online

• Symposium/educational forum

• Monthly Plan

• Dossiers

PR approach/activities for 2015:

Can participate stories in:

• Corporate

• Wealth management

• Online trading

• Insurance industry

• Capital markets• Dossiers

• Evaluation• SME’s

• IPO’s

Do’s Don'ts Do’s Don'ts

� Media Relationships print, wires and online or electronics

� Opportunity stories focusing as a new entrant in the market

� Participation in industry

Do’s and Don'ts of Media Relations Do’s and Don'ts of Media Relations

� Do not participate in anything that is not related to its business

� Be alert on imparting information related to company expansion or a deal that Money creators might be involved with

� Participation in industry stories-insurance sectors, Ipo’s, SME’s to aware of its presence

� Participation in the competition stories dealing with the quarterly or annual results that Money Creators have achieved

� Profiling of a media spokesperson

� Introduction of a new product or venture break it big

creators might be involved with

Corporate PR activitiesCorporate PR activities• Bridge-building meeting with journalists of Business / Financial

Publications, Magazines and Channels

� Financials: The Economic Times/Business Standard/ Financial Express /Hindu Business Line,

� Mainlines: The Times Of India/The Telegraph/AnandabazarPatrika,/The Hindustan Times/The Statesman/Aajkaal/Bartaman/Ei Shamay/Ebela - Business page

� Magazines: Business World / Business India/Business Today/Outlook Business/ The Economist, Business Today/Outlook Business/ The Economist, Business Money/Fortune India

• Profile the media spokesperson of Money Creators through planned authored articles giving a macro view on the industry

◦ Viewpoint in ET, Issues & Insights in BS or personal column in Smart Investors

• Announce the entry in the markets with key corporate developments and plans for growth through select media briefing

◦ Columns like: Interactive in ET, Q&A in BS, Opinion in HBL, Business Lounge in Mint.

Thank YouThank YouThank YouThank You