snapchat in czech republic

tomHI, I’M

nielsen | ADMOSPHERE

@gizmax

SNAP!CZECH

triedWHo already

snapchat

realy bad UXrealy bad UXrealy bad UX

is lifeSNAPCHAT

SNAPCHATis life

SNAPCHATisn’t about likes

is privateSNAPCHAT

Czech SNAP

10 %

20 %

30 %

40 %

May 2015 October 2015 March 2016

Snapchat 15+yearsSnapchat 15-24 years

CZECHs ON300.000+

SNAPCHAT

SNAPCHATFACEBOOK LONG STORY

FACEBOOKISN’T cool

CZECH SOCIAL

15+ years

20 %

40 %

60 %

80 %

Facebook Twitter Youtube Instagram Whatsapp Snapchat Periscope

15-24 years

25 %

50 %

75 %

100 %

Facebook Twitter Youtube Instagram Whatsapp Snapchat Periscope

CZECH SOCIAL

VIDEOVIEWS

VERTICAL

SNAPCHATGEOFILTERS

LIVE STORYSNAPCHAT

DISCOVERSNAPCHAT

SNAPCHATIS WORKING ONalgoritHM

NIELSENDIGITAL AD RATINGS

NIELSEN DIGITAL AD RATINGSTO BECOME STANDARDMEASUREMENTOFFERING FOR

@gizmaxTHX