smx east 2014: pandas & pigeons & local…oh my! by bill connard

Pandas & Pigeons & Local...Oh My!

Bill Connard / VP of Local Search, Rio SEO

© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419

@rio_seo#rioseo

We will be discussing the local SEO key performance indicators you should be tracking, as well as the tools you’ll need to Pigeon-proof

your web presence.

Visit us at Booth #419

Search Updates

happen all the time....© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

Penguin 2.1 (#5) — October 4, 2013

Panda 4.0 — May 19, 2014“major update to the actual algorithm”

Payday Loan 3.0 — June 12, 2014 “target spammy queries”

Pigeon — July 24, 2014 “dramatically altered some local results”

HTTPS/SSL Update — August 6, 2014 “giving preference to secure sites”

What's next?

Hummingbird — August 20, 2013

How do youKnow the effects?

© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

KPI Reporting

Ranking Citations Traffic ReviewsClick Activity

TrackLocal Ranking

© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

Organic search

Local Map listings

Third party websites

Discover trends over

time

MonitorCitation Accuracy

© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

Name, Address, Phone #

Duplicate/Incorrect Listings

Identify troubled

markets

Evaluate Local Site Traffic

© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

Traffic from search

Online directory referrals

Measure visits to local

pages

AnalyzeUser Click Activity

© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

On-page click activities

Directions, coupons, videos

Links to offsite networks

Visualize user

engagement

MeasureLocal Reviews

© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

Critical location sentiments

Reviews by location or segment of locations

Ratings across review sites

Reviews effect on traffic

EssentialLocal SEO Tools

© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

#1 Enterprise Local CMS

(Ranking Tools)

(Citation Tools)

(Traffic & Activity Tools)

Our Clients...

have had great results!

© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo

10% Increase in Organic traffic after Pigeon using best practice local SEO

Pigeon

20% Increase in Local Positionsafter Pigeon through local listing management

Pandas & Pigeons & Local...Oh My!

Bill Connard / VP of Local Search, Rio SEO

© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419

@rio_seo#rioseo

Find Information, News, and Press around Rio SEO online at www.RioSEO.com

Contact us by phone: 858.876.3010

Follow Us! @rio_seo