smx east 2014: pandas & pigeons & local…oh my! by bill connard
DESCRIPTION
Google’s algorithms are constantly in a state of flux even outside of the occasional mass-impact update. How do you know if your site was affected by Google Pigeon? We will be discussing the local SEO key performance indicators you should be tracking, as well as the tools you’ll need to Pigeon-proof your web presence.TRANSCRIPT
Pandas & Pigeons & Local...Oh My!
Bill Connard / VP of Local Search, Rio SEO
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419
@rio_seo#rioseo
We will be discussing the local SEO key performance indicators you should be tracking, as well as the tools you’ll need to Pigeon-proof
your web presence.
Visit us at Booth #419
Search Updates
happen all the time....© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Penguin 2.1 (#5) — October 4, 2013
Panda 4.0 — May 19, 2014“major update to the actual algorithm”
Payday Loan 3.0 — June 12, 2014 “target spammy queries”
Pigeon — July 24, 2014 “dramatically altered some local results”
HTTPS/SSL Update — August 6, 2014 “giving preference to secure sites”
What's next?
Hummingbird — August 20, 2013
How do youKnow the effects?
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
KPI Reporting
Ranking Citations Traffic ReviewsClick Activity
TrackLocal Ranking
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Organic search
Local Map listings
Third party websites
Discover trends over
time
MonitorCitation Accuracy
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Name, Address, Phone #
Duplicate/Incorrect Listings
Identify troubled
markets
Evaluate Local Site Traffic
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Traffic from search
Online directory referrals
Measure visits to local
pages
AnalyzeUser Click Activity
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
On-page click activities
Directions, coupons, videos
Links to offsite networks
Visualize user
engagement
MeasureLocal Reviews
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
Critical location sentiments
Reviews by location or segment of locations
Ratings across review sites
Reviews effect on traffic
EssentialLocal SEO Tools
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
#1 Enterprise Local CMS
(Ranking Tools)
(Citation Tools)
(Traffic & Activity Tools)
Our Clients...
have had great results!
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419 @rio_seo / #rioseo
10% Increase in Organic traffic after Pigeon using best practice local SEO
Pigeon
20% Increase in Local Positionsafter Pigeon through local listing management
Pandas & Pigeons & Local...Oh My!
Bill Connard / VP of Local Search, Rio SEO
© Copyright 2014 Rio SEO| www.RioSEO.com | Booth #419
@rio_seo#rioseo
Find Information, News, and Press around Rio SEO online at www.RioSEO.com
Contact us by phone: 858.876.3010
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