smart exporter program
Post on 27-Mar-2016
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RMN Company Connecting Communities A Leading Integrated Technology Media Company Specializing In
Emerging Technologies And New-media Platforms
* Digital Media * Tech Consulting * Publishing * Films
SMART EXPORTER: TECHNOLOGY FOR EXPORTS
Presented by the Federation of Indian Export Organisations (FIEO)
Smart Exporter – Joint Program
Federation of Indian Export Organisations (FIEO), an industry body set up by the Ministry of Commerce, Government of India http://www.fieo.org/
Raman Media Network
(RMN) Company, a leading
integrated technology media
company
http://www.rmncompany.com/
Smart Exporter – Objectives
To inform exporters about
the latest technology
platforms
To discuss tech applications
for their marketing needs
To help companies become
digital enterprises
Smart Exporter – Tech Coverage
Enterprise Technology
– Backend, Frontend,
Connectivity
Web Technology
Personal Technology
Business Process Automation
Digital Brand Communications
Multimedia Content
Web Traffic Management
Mobile Marketing
Social Media Management
Digital Media Advertising
Search Engine Marketing
Who Should Attend
Equally
relevant for
companies
that want to
introduce
technology or
augment their
tech
infrastructure.
Chief Executive Officers (CEOs)
Chief Marketing Officers (CMOs)
Marketing Managers
IT Managers
HR Heads
Other Senior Management People
• Over 20 years of experience in the technology markets as a
technologist, senior tech journalist, analyst, and columnist
• Associated with the United Nations (UN) through United Nations
Industrial Development Organization (UNIDO) as a tech expert
• Conferred National-level government award for tech journalism
• Senior editorial positions with top media companies
• Was writing an exclusive edit-page technology business column for The Financial Express
• Managing “Tech-Wise Knowledge Center for SMBs” on RMN Digital site
About the Speaker – Rakesh Raman
Components:
• Backend like servers, storage, security, databases, systems software
• Frontend like client machines, application software products and services
• Connectivity: local, long haul, Internet
Enterprise Technology
Enterprise tech systems comprise hardware, software, and networking platforms that are used by an organization to automate its business processes.
• Internet-based platforms used for: • Web communications through website
• VoIP like Skype
• Social media communications like Facebook, Twitter, LinkedIn, etc.
• E-mail communications
• Virtual world communications
Web Technology
• Mobiles
• Tablets
• Gaming Devices (handheld and console)
• Smart TVs or Connected TVs
• Social TVs
• Music Gizmos
Personal Technology
Tech Adoption Stages
Selection • Need Identification
• Vendor Selection
Deployment and
Implementation
• Manual Processes
• Test Run
• Parallel Run
• Live Run
• Management
Support • Local
• Remote
• In-house
Skills for Tech Operations
• Vendor
• Systems Integrator External
• Tech Manager
• Operators Internal
Skills of a Tech Manager
IT Knowledge
Business Communications
Marketing Acumen
Independent Analysis
Future Planning
Digital Technologies for Marketing
Web
Mobile
Gadgets
• Website
• Social Media
• Mobile Website
• Messaging
• Mails
• Mobile Apps / Games
• Mobile Payments
• Gaming Consoles
• Digital Signage Displays
• Disks
• Smart TVs
Digital Universe
0
5
Internet Uesrs 2.5 Mobile Users 4.5
Social Users 2 Websites 1
Number of Connected Users (in billions)
Website
Business on the Web – Corporate and Product Info
Latest Web Platform
Dynamic and Multimedia Content
Collaborative and Community-Driven
Commerce
Social Media
Public and Private
Social Media Presence
Social Media Content
Social Media Messaging
Social Media Monitoring
Digital Brand Communications
• Direct
• Database
• Lead Generation B2B
• Mass Communications
• Social Media
• Advertising
• Digital PR B2C
Digital Content Creation
Website
• Static
• Activity
• General
• Creative
External
• Social Media
• Advertising
• PR
Other
• E-DM
• Mobile Messaging, Apps, Games
Web Traffic
Analysis Quantitative Qualitative
Peripheral Activity Social Media Ad, Direct, PR
Engaging Content Text Multimedia
Digital Ad Pricing
• Pay only when users click on ad CPC
• Pay for every 1,000 impressions CPM
• Pay when you get business lead CPL
• Pay when you get business order CPA
• Pay fixed amount for fixed period CPP
Raman Media Network (RMN) Company 463, DPS Apts., Plot No. 16 Sector 4, Dwarka, Phase I New Delhi 110 075, INDIA Call: 9810319059
http://www.rmncompany.com/
Contact by E-mail
Thank You
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