RMN Company Connecting Communities A Leading Integrated Technology Media Company Specializing In

Emerging Technologies And New-media Platforms

* Digital Media * Tech Consulting * Publishing * Films

SMART EXPORTER: TECHNOLOGY FOR EXPORTS

Presented by the Federation of Indian Export Organisations (FIEO)

Technology applications for export marketing for small- and medium-sized

export companies

Smart Exporter – Joint Program

Federation of Indian Export Organisations (FIEO), an industry body set up by the Ministry of Commerce, Government of India http://www.fieo.org/

Raman Media Network

(RMN) Company, a leading

integrated technology media

company

http://www.rmncompany.com/

Smart Exporter – Objectives

To inform exporters about

the latest technology

platforms

To discuss tech applications

for their marketing needs

To help companies become

digital enterprises

Smart Exporter – Tech Coverage

Enterprise Technology

– Backend, Frontend,

Connectivity

Web Technology

Personal Technology

Business Process Automation

Digital Brand Communications

Multimedia Content

Web Traffic Management

Mobile Marketing

Social Media Management

Digital Media Advertising

Search Engine Marketing

Who Should Attend

Equally

relevant for

companies

that want to

introduce

technology or

augment their

tech

infrastructure.

Chief Executive Officers (CEOs)

Chief Marketing Officers (CMOs)

Marketing Managers

IT Managers

HR Heads

Other Senior Management People

• Over 20 years of experience in the technology markets as a

technologist, senior tech journalist, analyst, and columnist

• Associated with the United Nations (UN) through United Nations

Industrial Development Organization (UNIDO) as a tech expert

• Conferred National-level government award for tech journalism

• Senior editorial positions with top media companies

• Was writing an exclusive edit-page technology business column for The Financial Express

• Managing “Tech-Wise Knowledge Center for SMBs” on RMN Digital site

About the Speaker – Rakesh Raman

Technology for Business

Enterprise Web Personal

Components:

• Backend like servers, storage, security, databases, systems software

• Frontend like client machines, application software products and services

• Connectivity: local, long haul, Internet

Enterprise Technology

Enterprise tech systems comprise hardware, software, and networking platforms that are used by an organization to automate its business processes.

• Internet-based platforms used for: • Web communications through website

• VoIP like Skype

• Social media communications like Facebook, Twitter, LinkedIn, etc.

• E-mail communications

• Virtual world communications

Web Technology

• Mobiles

• Tablets

• Gaming Devices (handheld and console)

• Smart TVs or Connected TVs

• Social TVs

• Music Gizmos

Personal Technology

Technology for Business Lifecycle

Selection

Implementation

Skills

Support

Deployment

Tech Adoption Stages

Selection • Need Identification

• Vendor Selection

Deployment and

Implementation

• Manual Processes

• Test Run

• Parallel Run

• Live Run

• Management

Support • Local

• Remote

• In-house

Skills for Tech Operations

• Vendor

• Systems Integrator External

• Tech Manager

• Operators Internal

Skills of a Tech Manager

IT Knowledge

Business Communications

Marketing Acumen

Independent Analysis

Future Planning

Digital Technologies for Marketing

Web

Mobile

Gadgets

• Website

• Social Media

• Mobile Website

• Messaging

• Mails

• Mobile Apps / Games

• Mobile Payments

• Gaming Consoles

• Digital Signage Displays

• Disks

• Smart TVs

Digital Universe

0

5

Internet Uesrs 2.5 Mobile Users 4.5

Social Users 2 Websites 1

Number of Connected Users (in billions)

Website

Business on the Web – Corporate and Product Info

Latest Web Platform

Dynamic and Multimedia Content

Collaborative and Community-Driven

Commerce

Social Media

Public and Private

Social Media Presence

Social Media Content

Social Media Messaging

Social Media Monitoring

Digital Brand Communications

• Direct

• Database

• Lead Generation B2B

• Mass Communications

• Social Media

• Advertising

• Digital PR B2C

Digital Content Creation

Website

• Static

• Activity

• General

• Creative

External

• Social Media

• Advertising

• PR

Other

• E-Mail

• E-DM

• Mobile Messaging, Apps, Games

Multimedia Content

Video Animation Webisode Infomercial

Web Traffic

Analysis Quantitative Qualitative

Peripheral Activity Social Media Ad, Direct, PR

Engaging Content Text Multimedia

Social Media Management

Presence Messaging Monitoring

Mobile Marketing

No-Spam Messaging

Mobile Site

Calls Apps

Mobile Mail

Digital and Social Media Ads

Publisher /Ad Exchange

Consumer Advertiser

Digital Ad Pricing

• Pay only when users click on ad CPC

• Pay for every 1,000 impressions CPM

• Pay when you get business lead CPL

• Pay when you get business order CPA

• Pay fixed amount for fixed period CPP

Emerging Media Advertising

In-Game Advertising

Mobile/Tablet Advertising

Digital Signage

Relevance of Search Engines

Optimization Marketing

Digital Campaign Management

Concept Execution Impact

Tech Introduction Approach

Impact Measurement

Raman Media Network (RMN) Company 463, DPS Apts., Plot No. 16 Sector 4, Dwarka, Phase I New Delhi 110 075, INDIA Call: 9810319059

http://www.rmncompany.com/

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