smarketing?! what the hack

SMarketing?

What the Hack????

Smarketing? What the Hack?1. Introduction2. Flow

● process ● experience

1. Roles a.marketing b.sales

Smarketingprocess of integrating the sales and marketing processes of a business. The objective is for the sales and marketing functions to have a common integrated approach.

Business Development Department @RomexsoftCEO

Marketing Manager

Engagement/Account ManagerNew Business

Executive(SALES)Copywriters

SEO specialists

COO

Advertisers

Designers

THE Business development CYCLE

Lead Generation

Engagement Closure

Corporate Strategy

Marketing Delivery

Marketing and Sales @Romexsoft Activity Flow

Marketing channelsInbound

- creating user personas

- on-page/off-page SEO

- create content plan

- content creation (case studies, whitepapers, ebooks, templates, checklists, etc.)

- working with 3d party vendors (copywriters, SEO, designers, advertising agency)

- crowd-marketing (Quora, StackExchange, Reddit, Medium, etc.)

- social media (Facebook, LinkedIn, Twitter, Google+, Slideshare, etc.)

- content distribution (website, blog, landing pages, CTAs, marketing emails-newsletters)

- marketing campaigns

Inbound

Website

Phone

Email

Reference:>website/phone/email

channelsOutbound

Inside sales

cold emails/linkedin/etc

“mining”

events

lead nutrition

field selling/direct selling

from Sales to> Engagement1. Prospect

2. Qualify

3. Connect

4. Identify Pain and Needs

5. Present

6. Handle Objections

7. Issue Proposal

8. Close

9. Deliver Product/Service

10. Upsell/Cross-Sell

Sales?Process?Channels?