sleepwalk with me report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Sleepwalk With Me Street, Online, Social Media and Print Advertising Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including:

•  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the film. •  Social Media Campus Circle utilized its own Social Media channels to promote the film. We

disseminated content through our Facebook and Twitter channels •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising. •  Street Marketing Postering for the film was done in select areas of Los Angeles.

Sleepwalk Campaign Recap Banner Advertising - 146K impressions, 65 clicks Sweepstakes – Page Views – 1,211, Entries – 622

Dedicated Email – 27K sent, Total Opens – 3,001 to date, Clicks – 399 Newsletter Banner Ad – 1 wk, 27K emails, page views - 2,975, 29 clicks Social Media - CC related channels: Facebook – 6,182; Twitter - 2,742

Calendar Listing - 116 Page Views • Film Review - 283 Page Views Film Trailer - 111 page views

Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Film Related Page Views – 4,722 Total Clicks – 493

Outside The Nuart 9:15 PM Saturday Night, September 1

Outside The Nuart 7:15 PM Saturday Night, September 1

Sleepwalk Postering #1 Select pictures from our street campaign

Sleepwalk Postering #2 Select pictures from our street campaign

Sleepwalk Postering #3 Select pictures from our street campaign

Print ad in Campus Circle #1 Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Film Review

Page Views – 283 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 146K in 6 days. Clicks – 65.

Dedicated Email

Delivered – 26,889 Opened – 3,001

Clicks – 399

Campus Circle

Newsletter

Emails – 26,985 Opens – 2,975

Sleepwalk Clicks –29

Calendar Listing

Page Views – 116 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Movie Trailer Page

Page Views – 111 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,182 Twitter followers: 2,742

Social Media Post samples

Sweepstakes Entries – 622

Page Views – 1,211

Demographics of Entrants

Age – 27% 18 to 34, 46% 35 to 54

Gender – 54% Female Ethnicity – 56%

Caucasian Status – 49% Working,

20% in College

Sweepstakes Demo. - Age Select images of retail drops

Sweepstakes Demo. - Ethnicity Select images of retail drops

Sweepstakes Demo. - Gender Select images of retail drops

Sweepstakes Demo. - Status Select images of retail drops