sky final presentation

Building Our Relationship

What’s in it for you?

• We are Europe’s leading entertainment company

• 21 million customers• 5 countries in Europe- UK, Ireland, Italy,

Austria, Germany• 2.6 products per household• 4.6 billion investment into content

annually

Opportunities• 65 million European households are yet to pay for a

TV subscription• UK transactional home video market is worth £1.5

Billion

Channel PortfolioBrands

Entertainment Movies

+

Sport

Music

Kids

Lifestyle

News

Documentaries

Ethnic

How we compare– Channel 4, ITVChannel 4• Lower level of in house and operated channels• New and digital media is always growing- constantly need

to change in order to keep up with other institutions and are unable to do so as efficiently as we are

ITV• Shifting to social content and moving to production,

decreases TV presence• Smaller range of targetable channels, resulting in high

wastage

SONY Brand Image

Sony strives to inspire and fulfill curiosity, creating unique new cultures and experiences

Sony Xperia Z5 Premium

SONY- Current Advertising

#Miss Nothing

2014 advertising spend- 2.35 Billion

Xperia Z5 Premium Target AudiencePrimary Demographic: A16-34Secondary Demographic: ABC13 Targeted Groups Social Connectors: The mobile device becomes a bridge to their social world

Moborati: Those who have grown up with mobiles and can’t imagine life without one

Mobile Professionals: The phone becomes an all-in-one device for all their communication and information needs

Competitor Mobile Market Advertising Expenditure01/05/15 – 30/04/16 (Nielsen)

Grand Total Total Total TV

Advertiser Expenditure Expenditure % Across Expenditure % Year on Year Expenditure Grand Total

33,494,466 100.00 (37.59) 33,494,466 Alcatel Business Systems

12,471 100.00 0.00 12,471 Amazon (Uk) Ltd

0 0 (100.00) 0 Apple Computer Uk Ltd

12,491,648 100.00 (6.22) 12,491,648 Doro Uk Ltd

268,557 100.00 88.81 268,557 Ee Everything Everywhere Ltd

2,136,454 100.00 26.60 2,136,454 Htc Europe Co Ltd

0 0.00 (100.00) 0 Hutchison 3g Uk Ltd

149,015 100.00 0.00 149,015 Kazam

0 0 (100.00) 0 Lg Electronics Uk Ltd

1,400,473 100.00 19.14 1,400,473 Microsoft Ltd

2,049,787 100.00 (83.55) 2,049,787 Phones 4u

0 0 (100.00) 0 Samsung (Uk) Ltd

14,754,656 100.00 0.30 14,754,656 Sony Mobile Communications Ab

231,405 100.00 (89.48) 231,405

Flagship Phone Television Expenditure 01/05/15 – 30/04/16 (Nielsen)

Apple - Iphone 6s 9,613,963 100.00 0.00 9,613,963

Samsung - Galaxy S6 Edge Plus 5,058,092 100.00 0.00 5,058,092

Sony - Xperia Z5 Rge 60,140 100.00 0.00 60,140

Grand Total Total Total TVBrand Expenditure Expenditure % Across Expenditure % Year on Year Expenditure

Product TV Ad Share of Voice

SonySamsungApple

We have found that Sony’s image has hit an all time low in 6 years (YouGov Brand Index, 2015)

We believe that this is due to the lack of TV advertising and investment in promotional activities, from which the publics brand perception has crumbled

Low share of voice

Sony Sales are consistently lower than competitors flagship products

Our SolutionTelevision Advertising

• Sky Movies Family• Comedy Central• Sky 1• Sky Sports F1

Why Television? (thinkbox)

• “TV has unbeatable scale and reach”• “TV is the steroid for other media”• “TV creates emotion and makes brands famous”

SponsorshipTelevision• Sponsoring Sky Sports F1’s Live coverage of the 2016 Formula 1

British Grand Prix 8th – 10th July• Adverts surrounding content

Digital (Display Advertising)• Billboard advertising on Sky Sports (F1) web page:

http://www.skysports.com/f1• Click through link

Sky Advance

Customised advertising

BARB- Provides in depth packaged data we can utilise to target individuals with low levels of wastage

Households sign up, we have large amounts of data, tailored and efficient targeting of appropriate households, decreasing losses

Takes the message across platforms- sequential messaging taking the consumer through the AIDCA framework

Multiple devicesExample B

Primary Ad Placement (TV)

Ad variation + repetition

Cross-Platform Targeting

Cross Platform Repetition

Creative Solutions

Find Out More

Summary

• We have so much to offer you across a number of platforms, content and channels• In building a relationship we can spread awareness of your brand and increase sales

The Next Steps

Smart Objective

Increase U.K market sales by 5% with an investment of £500k within 6 months from campaign initiation

From here, we look forward to hearing from, and working with you

We Can Take You Up