siness ethics week 7 lec 1
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Business Ethics
Week 7 Lecture 1
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Stakeholder
and
Issues Management Approach
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Stakeholder Analysis
Map the stakeholder relationships ,
coalitions, interest, power, moral
responsibilities, strategies and tactics,
shifting coalitions
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Moral responsibilities of cross- functional area
professional
The concept of internal stakeholders
The functional departments
Balancing operational profit goals with corporate
moral obligations , considered as part of the job
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Issues management, stakeholder approach:
What is an issue?
Addressing the gap
Primary strategies - Public education, community
dialogue, and changing expectations throughcommunication e.g. drunk driving and insurancecompanies, obesity and health etc
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First Approach
Six Step Issue Management
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Six Step Issue Management Process
Env. Scanning/
issue identificationIssue Evaluation Issues Analysis
Issues Response Issue Prioritizing
Issues Resolution Strategy
6 steps
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Second Step
Seven Phase Issue Development Process
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Seven Phase Issue Development Process
Business Lobby if it affects them Litigation
Legislation
& Regulation
Federal Govt. Attention
Stages No actionAdopting policies at smaller level
Interest Group Dev.
Media converge
Felt need (events, books, advocacy groups)
Time Line
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Crisis Management
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The concept
turning point for better or worse, decisive
moment or crucial time
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Four Crisis Management Stages
Stage 4Stage 3
Stage 2
Stage 1
Pre- crisis
Prodromal
Stage
Warning
Symptoms
Crisis Occurs
Acute Stage
Point of
no return
Lingering
Chronic Stage
Self Analysis
Health Restored
Conflict
Resolution
Return to
normalcy
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Corporate Response Phases
Insight
RangeReaction Defense Accommodation Agency
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The Body Shop
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The Background:
Defying industry traditions of expensive packaging,massive advertising, and retailing throughdepartmental stores, a company that rejects all
these principles and many more
profit with principle
The need for change for US market
The succession issues
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How many of you have
shopped at bodyshop?
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What attracts you as customer to such stores ?
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Products
Retail Stores
Staff
Valuesmaybe???
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The world of business has taught me
nothing
Stepping out of our normal roles and
mindsets
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How has The Body Shop become such an
outstanding success while defying proven industrynorms and strategies? What are important sourcesof its success?
How do you evaluate Annitas Management
philosophy and style?
What are the lessons to be learnt from this corporatemodel? To what extent this is a unique approach?
How sustainable is The body shops success? Whatabout emerging problems in the US?
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How the body shop has been able to break the
rules in this traditional industry?
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Question 1
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Question 1 :
Baby boomers to new generation of 1990s theattitudes and values of young consumers
Cynicism towards media saturated promises andmore open to honest approach
Conservative approach of the dept. stores and
unhelpful environment
Selling hope and un fulfilling promises
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Question 2
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Question 2:
Anita as hub of products, shops, employees linking them all
tightly together with her own personal charisma, energy andvalues
Genuine attitude and values as key to companys success vsopportunistic and exploitative
What are consequences of each?
The criticism for not living up to standards it espouses or foroverstating its contributions in social and env. Areasand thecompany response to act in good faith though they are not
perfect
To what extent these values are reason for success andsufficient to hold together this fast growing network of franchises,suppliers, employees, customers? What else?
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I have never been able to separate the body shop
values from my own personal values
The reaction of franchises to Anita's use of stores to
support social and political causes and her punitive
attitude towards those who didnt meet her standards
Friedman view and The smokes screen?
Fall somewhat in betweencommitment and genuineconcern yet recognizing their great commercial value
and exploiting it to the fullest
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Question 3Do values only and always matter?
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Question 3 :
Value oriented practices and charismatic styles ofAnita
What about Gordons role:
Training for employees and franchises Control systems to track sales and inventory
Support services from store out to shelf stocking
Location of franchises and the customer traffic
Direct ownership of 10% for purpose of being ableto do front line market research, testing of newproducts, keeping an eye on customer trends
The monitoring of regional managers
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Question 4
Should company change to cater for differentmarket ?
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Personal values enough?
Aggressive advertising is the solution? Will that be a beginning of Body Shop becoming an
ordinary cosmetic retailer?
Designing smaller compact counters in larger mallswhat about damage to the vital element of itsproducts i.e. open, relaxed, fun stores
What about commitment to refill service and animaltesting ?
Which layers of policies, practices and people
should be changed? Control driven vs value driven approach?change
in management style
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Closing Remark !!!
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Continuing personal hand on management
style or time to step back and bring in more
professional management to institutionalizethe values and practices that they have put in
place?
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