simple ways to optimize your shopping cart - cleverbridge networking event (cne)

Simple ways to optimize your order process

Let’s start at the beginning…

A typical starting point

… but hold on!

Is this really where the order processbegins?

… but where is the beginning then?

Good news: we can tell you! There.

Here it is.

Actually YOUR website/landing page

Why is this part of the order process?

Here…

customers make their first decision to buy…

… or not to buy

What does that mean?

The easier your „buy now offer“, the more customers will come to the cleverbridge checkout.

The more customers are being sent to cleverbridge, the more paid orders you potentially generate.

Remove barriers for customers.

Conclusion

Example: Buy now

What does this button mean to you?

Example: Buy now – My Account

Does it mean…

Example: Buy now – My Account

Do I really need a „My account“?

Customer already has enough „My accounts“

Another password/account data

You get the customer data from your eCommerce provider anyway

Free Trial / SaaS services: ask for minimum data (like e-mail) only

… because

You want the customer data (marketing, life cycle management)

You need the customer data – SaaS, subscription products

… but

Example: Buy now – My Account

„Single-Sign-on“ process

Buy now Checkout Purchase (Paid order / unpaid order)

XML

Create „My Account“ with customer data Include information

such as…

Include „My Account“ data on the confirmation

page either or send separate e-mail

Initial purchase

Future purchase Buy now

Send to cleverbridgewith unique identifier

Process order with stored customer /

payment information

Example: Buy now – My Account

That way you are…

… able to fully manage customer life cycle management on your side

… don‘t force customers to register before purchasing

… manage products (subscription), upgrade/downgrade

… build your own CRM tool (with cleverbridge integration)including customer history (automated special offers/prices)customer able to manage his everything from your endcustomer does not has to re-enter his payment details again and again

But let‘s have a look at some more barriers after clicking on

Example: Product Selector - Currency

Might be too much choice (and got a currencyselector in the cart)

Example: Product Selector - Currency

&currency=

pre-selected currency

&currencies=

available currencies

Example: Product Selector – Volume Discount

Volume discount pricesavailable in the cart

Example: Product Selector – Volume Discount

However, if you need volume discounts to be more visible, you could add static proce information to the „product short description“ as well.

Example: Product Selector - Selections

License variations? Use product selections right in your cart

Example: Product Selector - Selections

Multiselection supported as well:

Example: Product Selector – Coupon Code

Coupon codes

Example: Product Selector – Coupon Code

Either do it that way or include them to your URL (MVT) directly to avoid abandonment here and hide it with &enablecoupon=false

Example: Product Selector – Upgrade offers

Previous license key call in cart

Example: Product Selector – Upgrade offers

Combine upgrade offers with your cart directly.

„Validate“ will send out a XML call, waiting for your GO.

Only if valid, a purchase is possible.

Example: Product Selector – Cross-Selling

Sub-Sellings/Cross-Sellings

Example: Cross-Selling

Try to find out which recommendations work best in your cart. Feel free to test alternative positions for them.

Different Cross-Selling variations

Cross-Selling on review page

Different Cross-Selling variations

Cross-Sell layer on review page

Different Cross-Selling variations

Cross-Selling in delivery e-mail to customer

Different Cross-Selling variations

Cross-Selling as banner on confirmation page

Different Cross-Selling variations

Cross-Selling as pop-up on confirmation page

Upselling variations

Upselling layer in cart

Don‘t leave layer

Subscription option as selection

Offer Premium Support

Test price points

Test different names

- „Your order on an additional CD“ instead of „Backup CD“- „Online Insurance“ instead of „Online Backup“

When testing, please remember to….

• … define expected goals

• … setup a reporting structure that covers your business and be aware of traffic segmentation

• … be patient and wait until a valid number of orders have been collected

• … test one change after the other, no mix-up of various modifications

• … analyze

• … store test-results

Parameters Definitions

Short Description:

MVT ID:

MVT Name:

Countries:

Source:

Start Date:

End Date:

Expectation:

Project parameters

When testing, please remember to….

• … define expected goals

• … setup a reporting structure that covers your business and be aware of traffic segmentation (!)

• … be patient and wait until a valid number of orders have been collected

• … test one change after the other, no mix-up of various modifications

• … analyze

• … store test-results

Reporting structure

Commerce Assistant – Reporting – Revenue Tracking Setup

When testing, please remember to….

• … define expected goals

• … setup a reporting structure that covers your business and be aware of traffic segmentation (!)

• … be patient and wait until a valid number of orders have been collected

• … test one change after the other, no mix-up of various modifications

• … analyze

• … store test-results