shooterati- the brand and social activity
Post on 17-Jun-2015
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SHOOTERATITHE SOCIAL MEDIA MARKETING
CAMPAIGN
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BRAND IDENTIFICATION FACTOR AND PRICING
TOPICS
BRAND- SHOOTERATI
POSITIONING AND PERSONALITY
TARGET GROUP
USP
CONSUMER BEHAVIOUR ANALYSIS
SOCIAL CAMPAIGNS
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SHOOTERATI- THE BRAND
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THE BRAND
Name: Shooterati
What it stands for: Shooterati Is The First And Only Fashion Brand For Shooters. We Aim To Glamorize and Excite The Boring Basic Sport Of Shooting!
Tagline: For the 10.9’ers..
Logo: Shooterati (To be designed)
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SHOOTERATI- THE CONCEPT
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• Sports is a very broadly classified term and so are the accessories related to it.
• An Olympic level sport of Rifle and Pistol shooting has a big requirement of shooting accessories.
• The accessories available are of basic design and are up to just the requirements mentioned in the guidelines.
• The shooting attire is not specific, very basic and dull.
• Thus Shooterati is here to cater to the need for a whole line of apparel and accessories pertaining to shooting sports.
• All the merchandise is exactly by the guidelines but with a touch of elegance and style.
CONCEPT
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SHOOTERATI
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POSITIONING & PERSONALITY
The first and only brand for shooters
PERSONALITY:• Ambitious• Confident• Patriotic• Street smart
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BRAND IDENTIFICATION FACTOR AND PRICING
BRAND IDENTIFICATION FACTOR: Logo and design elements related to shooting
PRICING:• Premium• Ranging from Rs 1000 onwards.
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TARGET GROUP
All shooter population of India.
Age: 13 to 60
SEC: B+/A
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USP- Personalized and not just Customized!
• Glamourizes the dull boring shooting clothes and accessories.
• The only brand catering to shooters specifically.
• The matches that happen at various levels, the acclimatization issues for shooters are very common. We have a wide range of apparel suiting various types of climatic conditions.
• The accessories are modified to look stylish but within the defined rules.
• The Kits and equipment are personalised and made to order keeping the shooter’s likes and personalities in mind.
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CONSUMER BEHAVIOUR ANALYSIS
Personality: • Winning attitude• Under pressure performance• Performer• Likes to prove a pointSurrounding environment:• Highly competitive• Busy, always on the run Family:• Nuclear• High earning
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Social Media and Internet Habits:• Highly active on social media especially connecting with
friends and networking amongst fellow shooters• Internet shopping habits• Constant window shopper always on the lookout of something
different• Regular shopper
CONSUMER BEHAVIOUR ANALYSIS
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CAMPAIGNS
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CAMPAIGN- FACEBOOK
FACEBOOK- CORE PLATFORM
• Updates about the main Competitions happening around the world
• Sharing content from similar profiles to generate reach
• Posting Pictures about great shooters in the making.• Posting and promoting blog posts• Creating photo albums about history of shooting
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CAMPAIGN- TWITTER
TWITTER• Live tweets and retweets on major event
happenings• Promoting links to the blog
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CAMPAIGN- BLOGS
Theshooterati.com- Wordpress Blogsite
• Shooting mantras• Reviews of various shooting weapons• Reviews of various shooting products and accessories• Shooting experiences/ match experiences
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THANK YOU..
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