shepherding community-generated content

Janet Swisher, Mozilla@jmswisher on Twitterjswisher@mozilla.com

Shepherding Community-generated Content

Discussion is encouraged

Photo by HoboElvis

AgendaBackground

•What is community-generated content?

•What CGC is NOT

•Types of community

•Why support CGC?

Foreground

•Realistic expectations

•Why do people contribute?

•Avoiding pitfalls & villains

•Paths to success

•Recognition & reputation

Tell me about yourself

BACKGROUND

What is community-generated content?

What CGC is NOT

Photo by Global X

What CGC is NOT

Photo by blmurch

What is community?

“It is not merely the group that generates community, but the interactions within it.”

―Jono Bacon, The Art of Community

Types of community

Action

(shared goal)

Circumstance(e.g.,

cancer survivors)

Interest

(products,

hobbies)

Place(e.g.,

neighbor-hoods)

Position

(e.g., teenager

s)

Practice

(shared expertise

& methods)

Purpose

(similar goals)

Which comes first?

1.Build community.

2.Get community to generate content.

3.???

4.Profit

Which comes first?

“The Apache Software Foundation … believes that its first order of business is creating healthy software development communities focussed on solving common problems; good software is simply an emergent result.”

―Brian Behlendorf, former president of the Apache Software Foundation

Listen

ConnectShare

CGCCommunity

FOREGROUND

Realistic expectations

Photo by JoshBerglund19

Who will contribute? 90%: “lurk” but

never contribute 9%: do a little 1%: do a lot

Jakob Nielsen, Participation Inequality: Encouraging More Users to Contribute

Image by verbeeldingskr8

Why do people contribute?

Why do people contribute?

http://onlamp.com/onlamp/2007/06/14/why-do-people-write-free-documentation-results-of-a-

survey.html

Pitfalls

Image by @joefoodie

Villains

Photo by istolethetv

Avoiding pitfalls and villains

Paths to success

Paths to success

•Welcome Wagon

•Tasks for newbies

Paths to success

Multiple communication channels

Paths to success

Gratitude

Paths to success

Mentor and empower

Paths to success

Recognition and reputation

Beware of gamification pixie dust

• Photo by Myrna Litt

Photo by LadyDragonflyCC

Being “Gameful”

•Positive Emotion and engagement

•Building positive Relationships

•Meaning: connecting to a mission or goal greater than ourselves

•Accomplishment: opportunity to do something that matters

Recognition and reputation

Recognition and reputation

Take-aways

Photo by renaissancechambara

Resources

•The Art of Community: Building the New Age of Participation, Jono Bacon

•Conversation and Community: The Social Web for Documentation, Anne Gentle

•Reality is Broken: Why Games Make Us Better and How They Can Change the World, Jane McGonigal