sharpening the edge

Sharpening the Edge: A Fresh Look at Economic

Development Online

4/14/16

GroundbreakingEconomic

Development Communications

Full-service EconomicDevelopment Marketing Agency with Online Focus

Strategy Branding

Website Development Content Creation

Social Media

ABOUT US

Virtual Company

WE KNOWECONOMIC

DEVELOPMENT

ABOUT US

● We Sit on ED Boards● We Attend Conferences● Regular Speakers● Interviews● Industry Articles

WHO WE WORK WITH

Helping Over 100 Communities Across 20 States

A Virtual Company

A FRESH LOOK ATECONOMIC DEVELOPMENT

ONLINE

CONTACT INFORMATION FIRST

Everything else second.

TELL A STORY

Visual, Authentic & Unique

Business and Workforce Testimonials

TESTIMONIALS

HAVE A MAP

Don’t assume anyoneknows your location.

CONTENT, CONTENT, CONTENT

Why? Good Content Brings Many Benefits

● Keeps website current● Great first impression● SEO benefits● Informs local businesses● Educates stakeholders● Shows industry engagement

● Many types of content...

Local Content

● Local Newspaper● Current ED news● Events● Local Businesses

Editorial Content

● Success Stories● Business Parks● Testimonials● Local Businesses

● Made in advance● Keywords

National & Expert Content

● Current● ED Focused● Educate

Stakeholders● Blogs

Feature on Home Page

● Current● ED Focused● Educate

Stakeholders

Social Media

How Often Should I Post?

Weekly… at minimum.

USE GREAT VIDEO

Moving, Informative, Visual

WORKFORCE ATTRACTION

SITE DRONE VIDEOS

RECOGNIZE BUSINESSES

Success Stories, Supporters or Members

INFOGRAPHICS

SOCIAL MEDIA

Who is using what tool?

BE MOBILE

Our analytics show that up to 25% of web traffic on our clients’ site selection pages are coming from mobile devices.

If your website isn’t optimized for mobile, you are losing leads without knowing it.

Be Mobile Friendly

SEND THE MESSAGEREGIONALLY

MICROSITES

Types of Microsites

LEAD TRACKING

CONCLUSION

1. CONTACT INFORMATION FIRST2. TELL A STORY3. HAVE A MAP4. CONTENT, CONTENT, CONTENT5. USE GREAT VIDEO6. RECOGNIZE BUSINESSES7. INFOGRAPHICS8. SOCIAL MEDIA9. BE MOBILE

10. SEND THE MESSAGE REGIONALLY11. MICROSITES12. LEAD TRACKING

THANK YOU Aaron BrossoitCEO

320-980-4658abrossoit@GoldenShovel.com

ANY QUESTIONS?