sharingeconomy: the buzzword of the moment

Economy

#Sharing

(and real promises behind a collaborative and shared economy)

the buzzword of the moment

Simone Cicero meedabyte

meedabyte.com workshops & consulting

Pisa – October 10 2013

Founder

Blogger and Editor

Core Member

Event Chairman

Int.l Branches Chair

future is

a bit of history

picture credits: Seagle

1983 1991

2001

2006

Digging deep into the promises of Internet mediated mass collaboration

2007

Anticipating much of the new approaches to

consumption and ownership

2008

picture credits: Cidsoe

picture credits: Images Money

2009 “challenged the conventional wisdom that common property is poorly managed and should be either regulated by central authorities or privatized”

Nobel Prize in Economic Sciences awarded to Elinor Ostrom

In the meantime: Social Networks

Chris Anderson

2010

First to explain the collaborative consumption trend in details

Getting mainstream in business thinking

OuiShare Fest, 2nd-4th May

A grassroot, emerging stewardship movement picture credits: stefanoborghi.com

main motivations 3

From Altimeter’s The Collaborative Economy http://www.altimetergroup.com/research/reports/collaborative-economy

A rising friction between capital

and society

Disownership

Pervasive Internet

Keynote 2012

“We're just increasing our humanness and our ability to connect with each other, regardless of geography”

Amber Case, (Cyborg Anthropologist) - SXSW Keynote 2012

iper-socialization

“you cannot ignore the growth of social media, which will be ruthless to businesses that are judged to be making the world a worse place, not a better one. So many companies are waking up and realising that they can be inside the tent, shaping solutions, future-proofing their businesses, strengthening their ties with their existing consumers and reaching new ones”

Paul Polman, Unilever CEO

Rational Benefits 1. Financial – saves me money 2. Environmental – is good for the environment 3. Lifestyle – provides me flexibility 4. Lifestyle – is practical 5. Trial – provides access to goods/services

Source: Campbell Mithun research

Source: Campbell Mithun research

Emotional Benefits 1. Generosity – I can help myself and others 2. Community – I'm valued and belong 3. Lifestyle – I'm smart 4. Lifestyle -- I'm more responsible 5. Cultural – I'm part of a movement

fundamental aspects 4

consumption

“collaborative consumption describes the shift in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible”

“collaborative consumption describes the shift in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible”

“The new status symbol isn’t what you own - it’s what you’re smart enough not to own.”

Airbnb Rent a Room renting

Airbnb.com

11/10/2013

2008

11/10/2013

2010

11/10/2013

2012

“Earn up to $1000 a month renting your car We pre-screen all drivers and provide $1 million insurance on every rental. You control your price and decide who rents your car and when.”

Relayrides Share your Car renting

EatWith Cook for strangers (and meet) sharing

SwapClub (Italy) Swat stuff

swapping

Production

Production

Knowledge and information

Finance and

Capital

Work and infrastructures

Design

Organizations

Task Rabbit Particles of work

Work

Local Motors A distributed car manufacturer: customer/user participates to the design and build phase (people actually build the car themselves)

Design

Coworking (Turin Toolbox) A shared office with shared creation contexts

Infrastructures & contexts

Infrastructures & contexts

Techshops Uno spazio di lavoro condiviso per creatività, artigianato, meccanica, elettronica

Knowledge

Information

Knowledge and tools

Knowledge and tools

Knowledge and tools

Organizations

Finanziamento Capital

Finanziamento Financial

Tools

Produzione =

Conoscenza Organizzazio

ni Finanza

A general trend: exponential growth (network effects)

differences

common aspects 2

Disintermediation (p2p)

Efficiency

Unused Resources

Don’t reinvent the wheel

Key challenges

“In short, Software is eating the World”

Marc Andressen

Abundance economy

Economics is: "the science which studies human behavior as a relationship between ends and scarce means which have alternative uses."

Lionel Robbins – “An Essay on the Nature and Significance of Economic Science” (1932)

People vs Profits (business as usual)

Gentrification

Lobbying frictions

Aprile

Luglio

July

Sept.

solidarity deregulation

Abundance through Informal Economy

Everybody should be able to participate

http://bit.ly/wontberegulated

Laws are inadequate

taxes

insurance

certifications and permits

…

“Fundamentally, economic value is created from economic inefficiencies ... While this all started slowly, today (thanks to digital revolution) every sector of the global economy is being affected by the relentless drive for efficiencies*” John Winsor (CEO of Victors & Spoils and Chief Innovation Officer of Havas) * = hard to increase GDP

Another kind of recovery

Social intervention contexts

Cities: places for sharing

offline + online

• SHAREABLE TRANSPORTATION • FOOD AND THE SHARING ECONOMY • SHAREABLE HOUSING • JOB CREATION AND THE SHARING ECONOMY

Areas 4

“The Sharing City not only creates new jobs, increases income and efficiently uses resources, but it will reproduce communities that disappeared, due to rapid urbanization and industrialization, in a modern mode using information technologies and social networking services.” Park Won-soon, major of Seoul

•Support to sharing nonprofits and corporations • Promotion of sharing enterprises • Publicizing Seoul’s brand as the Sharing City • Subsidizing and Incubation for Sharing Startups and Enterprises • Incubating approximately 20 sharing startups • A Sharing Promotion Committee • An International Sharing City Conference • Facilitate communication between sharing enterprises and central gov. • Correct obstructive statutes or systems (laws)

key items 9

Enhanced G-Local Economies

What’s the role of the

state?

“to create a climate that empowers local people and communities, building a "big society" that will take power away from politicians and give it to people”

The big society

“the partner state, is a state form that enables the social creation of value by its citizens. It protects the infrastructure of co-operation that is the whole of society.”

The partner state

“This transition will take the country from a phase of dependence on finite resources to one of infinite resources, such as science, technology and knowledge”

“change the productive matrix towards creating a society based on common, free and open knowledge”

FLOK Society

Best Opportunities 3

Generate extra income: share car, house, tools, work 1

Entrepreneurship: know and learn to use new tools 2

Social Enterprise: prepare for the social, participative welfare era 3

“Social enterprise an organization

applying commercial strategies to

maximize improvements in

human and environmental

well-being, rather than

maximizing profits for external

shareholders”

PAPER SULL INDIVIDUALISMO

thanks! (and stop with buzzwords

it’s time for the Homo Collaborans)

Simone Cicero meedabyte

And HUGE thanks to:

Since his presentation is strongly based on collaborative efforts and

previous presentations.

Special thanks to @albertcanig @btincq

(ouishare.net)