sharingeconomy: the buzzword of the moment
DESCRIPTION
This presentation covers the diversity behind the so called sharingeconomy: a word that lately and increasingly is being used as a buzzword without the necessary understanding of the complexity and meaning that it represents. This presentation and talk was given in Pisa, during the Internet Festival on October the 10th 2013.TRANSCRIPT
Economy
#Sharing
(and real promises behind a collaborative and shared economy)
the buzzword of the moment
Simone Cicero meedabyte
meedabyte.com workshops & consulting
Pisa – October 10 2013
Founder
Blogger and Editor
Core Member
Event Chairman
Int.l Branches Chair
future is
a bit of history
picture credits: Seagle
1983 1991
2001
2006
Digging deep into the promises of Internet mediated mass collaboration
2007
Anticipating much of the new approaches to
consumption and ownership
picture credits: Images Money
2009 “challenged the conventional wisdom that common property is poorly managed and should be either regulated by central authorities or privatized”
Nobel Prize in Economic Sciences awarded to Elinor Ostrom
In the meantime: Social Networks
Chris Anderson
2010
First to explain the collaborative consumption trend in details
Getting mainstream in business thinking
OuiShare Fest, 2nd-4th May
A grassroot, emerging stewardship movement picture credits: stefanoborghi.com
main motivations 3
From Altimeter’s The Collaborative Economy http://www.altimetergroup.com/research/reports/collaborative-economy
A rising friction between capital
and society
Disownership
Pervasive Internet
Keynote 2012
“We're just increasing our humanness and our ability to connect with each other, regardless of geography”
Amber Case, (Cyborg Anthropologist) - SXSW Keynote 2012
iper-socialization
“you cannot ignore the growth of social media, which will be ruthless to businesses that are judged to be making the world a worse place, not a better one. So many companies are waking up and realising that they can be inside the tent, shaping solutions, future-proofing their businesses, strengthening their ties with their existing consumers and reaching new ones”
Paul Polman, Unilever CEO
Rational Benefits 1. Financial – saves me money 2. Environmental – is good for the environment 3. Lifestyle – provides me flexibility 4. Lifestyle – is practical 5. Trial – provides access to goods/services
Source: Campbell Mithun research
Source: Campbell Mithun research
Emotional Benefits 1. Generosity – I can help myself and others 2. Community – I'm valued and belong 3. Lifestyle – I'm smart 4. Lifestyle -- I'm more responsible 5. Cultural – I'm part of a movement
fundamental aspects 4
consumption
“collaborative consumption describes the shift in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible”
“collaborative consumption describes the shift in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible”
“The new status symbol isn’t what you own - it’s what you’re smart enough not to own.”
Airbnb Rent a Room renting
Airbnb.com
11/10/2013
2008
11/10/2013
2010
11/10/2013
2012
“Earn up to $1000 a month renting your car We pre-screen all drivers and provide $1 million insurance on every rental. You control your price and decide who rents your car and when.”
Relayrides Share your Car renting
EatWith Cook for strangers (and meet) sharing
SwapClub (Italy) Swat stuff
swapping
Production
Production
Knowledge and information
Finance and
Capital
Work and infrastructures
Design
Organizations
Task Rabbit Particles of work
Work
Local Motors A distributed car manufacturer: customer/user participates to the design and build phase (people actually build the car themselves)
Design
Coworking (Turin Toolbox) A shared office with shared creation contexts
Infrastructures & contexts
Infrastructures & contexts
Techshops Uno spazio di lavoro condiviso per creatività, artigianato, meccanica, elettronica
Knowledge
Information
Knowledge and tools
Knowledge and tools
Knowledge and tools
Organizations
Finanziamento Capital
Finanziamento Financial
Tools
Produzione =
Conoscenza Organizzazio
ni Finanza
A general trend: exponential growth (network effects)
differences
common aspects 2
Disintermediation (p2p)
Efficiency
Unused Resources
Don’t reinvent the wheel
Key challenges
“In short, Software is eating the World”
Marc Andressen
Abundance economy
Economics is: "the science which studies human behavior as a relationship between ends and scarce means which have alternative uses."
Lionel Robbins – “An Essay on the Nature and Significance of Economic Science” (1932)
People vs Profits (business as usual)
Gentrification
Lobbying frictions
Aprile
Luglio
July
Sept.
solidarity deregulation
Abundance through Informal Economy
Everybody should be able to participate
http://bit.ly/wontberegulated
Laws are inadequate
taxes
insurance
certifications and permits
…
“Fundamentally, economic value is created from economic inefficiencies ... While this all started slowly, today (thanks to digital revolution) every sector of the global economy is being affected by the relentless drive for efficiencies*” John Winsor (CEO of Victors & Spoils and Chief Innovation Officer of Havas) * = hard to increase GDP
Another kind of recovery
Social intervention contexts
Cities: places for sharing
offline + online
• SHAREABLE TRANSPORTATION • FOOD AND THE SHARING ECONOMY • SHAREABLE HOUSING • JOB CREATION AND THE SHARING ECONOMY
Areas 4
“The Sharing City not only creates new jobs, increases income and efficiently uses resources, but it will reproduce communities that disappeared, due to rapid urbanization and industrialization, in a modern mode using information technologies and social networking services.” Park Won-soon, major of Seoul
•Support to sharing nonprofits and corporations • Promotion of sharing enterprises • Publicizing Seoul’s brand as the Sharing City • Subsidizing and Incubation for Sharing Startups and Enterprises • Incubating approximately 20 sharing startups • A Sharing Promotion Committee • An International Sharing City Conference • Facilitate communication between sharing enterprises and central gov. • Correct obstructive statutes or systems (laws)
key items 9
Enhanced G-Local Economies
What’s the role of the
state?
“to create a climate that empowers local people and communities, building a "big society" that will take power away from politicians and give it to people”
The big society
“the partner state, is a state form that enables the social creation of value by its citizens. It protects the infrastructure of co-operation that is the whole of society.”
The partner state
“This transition will take the country from a phase of dependence on finite resources to one of infinite resources, such as science, technology and knowledge”
“change the productive matrix towards creating a society based on common, free and open knowledge”
FLOK Society
Best Opportunities 3
Generate extra income: share car, house, tools, work 1
Entrepreneurship: know and learn to use new tools 2
Social Enterprise: prepare for the social, participative welfare era 3
“Social enterprise an organization
applying commercial strategies to
maximize improvements in
human and environmental
well-being, rather than
maximizing profits for external
shareholders”
PAPER SULL INDIVIDUALISMO
thanks! (and stop with buzzwords
it’s time for the Homo Collaborans)
Simone Cicero meedabyte
And HUGE thanks to:
Since his presentation is strongly based on collaborative efforts and
previous presentations.
Special thanks to @albertcanig @btincq
(ouishare.net)