sharingeconomy: the buzzword of the moment

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This presentation covers the diversity behind the so called sharingeconomy: a word that lately and increasingly is being used as a buzzword without the necessary understanding of the complexity and meaning that it represents. This presentation and talk was given in Pisa, during the Internet Festival on October the 10th 2013.

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  • Economy #Sharing (and real promises behind a collaborative and shared economy) the buzzword of the moment Simone Cicero meedabyte meedabyte.com workshops & consulting Pisa October 10 2013
  • Founder Blogger and Editor Core Member Event Chairman Int.l Branches Chair
  • future is
  • a bit of history
  • picture credits: Seagle
  • 1983 1991
  • 2001
  • 2006 Digging deep into the promises of Internet mediated mass collaboration
  • 2007 Anticipating much of the new approaches to consumption and ownership
  • 2008 picture credits: Cidsoe
  • picture credits: Images Money
  • 2009challenged the conventional wisdom that common property is poorly managed and should be either regulated by central authorities or privatized Nobel Prize in Economic Sciences awarded to Elinor Ostrom
  • In the meantime: Social Networks
  • Chris Anderson
  • 2010 First to explain the collaborative consumption trend in details
  • Getting mainstream in business thinking
  • OuiShare Fest, 2nd-4th May A grassroot, emerging stewardship movement picture credits: stefanoborghi.com
  • main motivations3
  • From Altimeters The Collaborative Economy http://www.altimetergroup.com/research/reports/collaborative-economy
  • A rising friction between capital and society
  • Disownership
  • Pervasive Internet
  • Keynote 2012 We're just increasing our humanness and our ability to connect with each other, regardless of geography Amber Case, (Cyborg Anthropologist) - SXSW Keynote 2012 iper-socialization
  • you cannot ignore the growth of social media, which will be ruthless to businesses that are judged to be making the world a worse place, not a better one. So many companies are waking up and realising that they can be inside the tent, shaping solutions, future-proofing their businesses, strengthening their ties with their existing consumers and reaching new ones Paul Polman, Unilever CEO
  • Rational Benefits 1. Financial saves me money 2. Environmental is good for the environment 3. Lifestyle provides me flexibility 4. Lifestyle is practical 5. Trial provides access to goods/services Source: Campbell Mithun research
  • Source: Campbell Mithun research Emotional Benefits 1. Generosity I can help myself and others 2. Community I'm valued and belong 3. Lifestyle I'm smart 4. Lifestyle -- I'm more responsible 5. Cultural I'm part of a movement
  • fundamental aspects4
  • consumption
  • collaborative consumption describes the shift in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible
  • collaborative consumption describes the shift in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible
  • The new status symbol isnt what you own - its what youre smart enough not to own.
  • Airbnb Rent a Room renting
  • Airbnb.com 11/10/2013 2008
  • 11/10/2013 2010
  • 11/10/2013 2012
  • Earn up to $1000 a month renting your car We pre-screen all drivers and provide $1 million insurance on every rental. You control your price and decide who rents your car and when. Relayrides Share your Car renting
  • EatWith Cook for strangers (and meet) sharing
  • SwapClub (Italy) Swat stuff swapping
  • Production
  • Production Knowledge and information Finance and Capital Work and infrastructures Design Organizations
  • Task Rabbit Particles of work Work
  • Local Motors A distributed car manufacturer: customer/user participates to the design and build phase (people actually build the car themselves) Design
  • Coworking (Turin Toolbox) A shared office with shared creation contexts Infrastructures & contexts
  • Infrastructures & contexts
  • Techshops Uno spazio di lavoro condiviso per creativit, artigianato, meccanica, elettronica
  • Knowledge
  • Information
  • Knowledge and tools
  • Knowledge and tools
  • Knowledge and tools
  • Organizations
  • FinanziamentoCapital
  • Finanziamento Financial Tools
  • Produzione = Conoscenza Organizzazio ni Finanza A general trend: exponential growth (network effects)
  • differences
  • common aspects2
  • Disintermediation (p2p)
  • Efficiency
  • Unused Resources
  • Dont reinvent the wheel
  • Key challenges
  • In short, Software is eating the WorldMarc Andressen Abundance economy
  • Economics is: "the science which studies human behavior as a relationship between ends and scarce means which have alternative uses." Lionel Robbins An Essay on the Nature and Significance of Economic Science (1932)
  • People vs Profits (business as usual)
  • Gentrification
  • Lobbying frictions Aprile Luglio
  • July Sept.
  • solidarity deregulation Abundance through Informal Economy Everybody should be able to participate
  • http://bit.ly/wontberegulated Laws are inadequate taxes insurance certifications and permits
  • Fundamentally, economic value is created from economic inefficiencies ... While this all started slowly, today (thanks to digital revolution) every sector of the global economy is being affected by the relentless drive for efficiencies* John Winsor (CEO of Victors & Spoils and Chief Innovation Officer of Havas) * = hard to increase GDP Another kind of recovery