seven key startup marketing needs

What’s in Your Startup’s Marketing and Sales Portfolio?

Toronto’s Startup Marketing Landscape

Lots of excited, enthusiastic entrepreneurs

Startups that have built product

Startups with traction and/or cash

Startups that want to do marketing

Startups that do marketing

What I Do

Marketing StrategiesAka: Where to tell your story

Core Messaging(Aka: what’s your story?

Content CreationAka: Developing stories

Clients(startups and fast-growing companies)

Low Hanging Startup Marketing Fruit

An Effective Website

Clear messaging– What do you do?Value propositions – What it’s in for me?Easy navigation – How do get more info?Strong calls to action – What do I do next?

One-Pagers (aka Sales Sheets)

• Provides a “slice” of what your company

does and its products

One-Pagers (aka Sales Sheets)

• Answers key questions: oHow will your product benefit me?oWho are your customers?oHow can I contact you?

• Multiple roles as advance marketing, leave behind or an education/nurturing tool

Easy to understand content, nice design

Nice, bright and colourful design to make info user-friendly

Apricot puts its benefits, features and pricing front in the spotlight.

Competitor Comparisons

• Effectively positions you against rivals• Highlight key differences and advantages:

o Featureso Benefitso Price pointo Great UI/UXo Better customer supporto Target verticalo Integrations

Battle Cards

• Internal cards to educate sales people on the best approaches.

o Key elements: o Product overviewo Key benefits and featureso Differentiationo Points of paino Case studieso Pricingo FAQ

Case Studies

• Tell stories; not the traditional boring rinse & repeat approach

• Tell different kinds of stories to connect with potential customers with different needs

• Embrace the power of design to engage

Newsletters

• Deliver value-added information, not sales and marketing pitches

• Build a regular (monthly?) relationship; stay top of mind

• Build and nurture an email database

Celebrate the

customer

The “Soft Sell”

Section

Value-added

content

Blogs- Thought leadership- Value-added insight

- Answer customer questions- Nurtures corporate culture

- SEO

Thanks!www.markevans.ca

@markevans

mark@markevans.ca

http://bit.ly/startupscanada