session 01 - introduction to digital marketing
Post on 08-Dec-2015
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DESCRIPTION
TRANSCRIPT
ME!
• Lead planner for Indigo Consulting (Leo Burnett)
• Worked at OgilvyOne and Windchimes Communications
• Worked in digital marketing, sales and communications for 6 years
WHAT THIS COURSE ENTAILS
• How to strategically think about digital marketing
• All you’ll need to know from marketing point of view
• Being in line with business objectives
TAKEAWAYS
• High population + high growth = exciting times!
• Traditional and digital will continue to co-exist
• Mobile is a key driver of growth
Awareness
Information
Decision
Action
After
PRE DIGITAL
Newspapers, radio, TV
Friends, magazines
Trials, salesmen
At physical store
Mailers, phone customer care
DIGITAL
Banners, friends’ social posts
Websites, ecomm
Forums, asking online
Online
Email / Twitter customer care
Session #
1
Session Topic
Introduction + Environment
2 Websites
3 Search Engine Optimization
4 Search Engine Marketing
5 SEO / SEM - Exercise
6 Social media basics
7 Social media cases
8 Social media exercise 1
Session #
9
Session Topic
Social media exercise 2
10 Digital Videos
11 Display & email marketing
12 Mobile Marketing
13 New platforms
14 User journey + assignment brief
Visit 1 Visit 2 Visit 3
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