service environment
Post on 16-Jan-2015
451 Views
Preview:
DESCRIPTION
TRANSCRIPT
Dimensions of Setting
Ambient conditions:( Temperature, Lighting, Noise, Music, Scent, etc)
Space/Function:( Layout, Equipment, Furnishings, etc)
Signs, Symbols. & Artifacts( Signage. Personal Artifacts, Style of decor etc)
IMAGINATION ENGINEERING IMAGINEERING
+ = IMAGINEERING
Source: Adapted from Bitner, M, Servicescapes: The Inpact of Physical Surrounding on Customers and Employee, 1992
The Objective of Setting
Do you think you are in Venice, Italy?
The Venetian, Las Vegas
No trip to Venice — or The Venetian — would be complete without a graceful and romantic glide down the Grand Canal in an authentic Venetian gondola. Float beneath bridges, beside cafes, under balconies and through the vibrant Venetian streetscape as your singing gondolier sweeps you down the Grand Canal for a ride like no other. A relaxing and romantic gondola ride reveals all the charm, excitement and passion that is Venice — and The Venetian.
top related