serkan toto on pitching tech media for startups at accelerate 2010

Pitching The Press – The Way Of The Startup

by Dr. Serkan Toto@serkantoto

12 TIPS TO GET YOUR STARTUP ON TECHCRUNCH AND OTHER MEDIA- FROM ASIA

About me

I am a Tokyo-based web industry consultant and correspondent for TechCrunch.com.Find me on Twitter: @serkantoto

Agenda

• I: How to prepare the pitch

• II: How to deliver the pitch

• III: How to act after getting covered

I: How to prepare the pitch

Tips #1-5

Tip #1: Plan ahead.

Tip #2: Avoid the low hanging fruit.

Tip #3: Choose “targets” wisely.

Tip #4: Practice un-PR.

Tip #5: Have a story.

II: How to deliver the pitch

Tips #6-10

Tip #6: Structure your story.

Tip #7: Use Email.

Tip 8: Be concise.

Tip #9: Provide extras.

Tip #10: Be responsive and polite.

Extra tip: Make the audience happy!

III: How to act after getting covered

Tips #11-12

Tip #11: Shoot over a final email.

Tip #12: Don’t underestimate the importance of media.

Lesson is over, thank you!

Contact meI am a Tokyo-based web industry consultant and correspondent for TechCrunch.com.

Twitter: http://twitter.com/serkantotoLinkedIn: http://linkedin.com/in/serkantotoFacebook: http://www.facebook.com/stotoEmail: totoserkan AT gmail.com

Picture credits

• Tip 1: http://www.flickr.com/photos/developmentworks_photos/4149486113/sizes/o/• Tip 2: http://www.flickr.com/photos/11263821@N05/2224626086/sizes/z/• Tip 4: http://www.flickr.com/photos/doktorspinn/3092271251/sizes/z/• Tip 6: http://www.flickr.com/photos/colodio/4304668135/sizes/z/• Tip 9: http://www.flickr.com/photos/42429527@N03/4285080931/sizes/z/• Extra tip: http://www.flickr.com/photos/design-dog/1322023178/sizes/z/• Tip 10: http://www.flickr.com/photos/thaths/2548819435/sizes/z/• Tip 11: http://www.flickr.com/photos/vernhart/1574355240/sizes/z/