seomoz mozcation:

Mobile Search Skyrocketing?Let’s Optimize & Capture!

Luke SummerfieldThe Inbound Marketing Specialist Savvy Panda

Nice to Meet You!

Luke SummerfieldInbound Marketing Specialist at Savvy Panda• 9 years in Internet Marketing• Google Analytics & Adwords Certified• Hubspot Certified VAR & HUG Co-Organizer• Purple Belt in Jiu Jitsu & Brown Belt in Judo

• Joomla Web Design, Inbound Marketing & SEO

@SavvyPanda

#Mozcation

Is Mobile Growing?

You’re Right!

• 1-in-7 Searches are Mobile (2011)• 20% of all search• 30% for Restaurants

• Google Webinar: “Are You Mobile Ready?”• http://bit.ly/NX9OHg

@SavvyPanda#Mozcation

Is The Mobile User Important?

@SavvyPanda#Mozcation

Very Important!

Source: howtogomo.com

Do You Have a Mobile Website?

Have YouOptimized

Your MobileSite ForSearch?

Start With Local SEO

50% of all local searches are mobile!

@SavvyPanda#Mozcation

http://bit.ly/JDkclIFREE LOCAL SEO WEBINAR

Get Mobile• Responsive

• Preferred by Google

• Mobile Template• Better UX• Tailor Meta Data for Mobile

• site.com vs m.site.com• Not Cloaking (via Matt Cutts)• Server-Side 301 redirect

• Microdata - Location

@SavvyPanda#Mozcation

If Users Are Unhappy…

- 40% will go to a competitor’s website

- 57% will not recommend to other mobile users

@SavvyPanda#Mozcation

Mobile UI / UX

Mobile Keyword Strategy

• Based on Immediate needs• Actionable web design

• Location & Category Specific

• Mobile Optimize The Targeted Pages

• Myth: Shorter Queries• Desktop & iPhone = 2.93 words

@SavvyPanda#Mozcation

@SavvyPanda#Mozcation

Google Keyword Tool

@SavvyPanda#Mozcation

Predictive Search* Used More By Mobile Users

@SavvyPanda#Mozcation

Current Mobile Traffic

Create a Mobile Site Map

• Communicates withGoogleBot-Moble

• What pages are important andwhich are mobile vs desktop

• Helps with indexing on mobilesearch

@SavvyPanda#Mozcation

@SavvyPanda#Mozcation

Rock Canonical Tags

• Explains to bot what’s mobilevs desktop

• Only for m.site.com

• Rel=alternate• Desktop

• Canonical Tags• Mobile

@SavvyPanda#Mozcation

@SavvyPanda#Mozcation

@SavvyPanda#Mozcation

• Develop Social Media strategy around mobile• Most popular mobile social networks

• Mobile friendly blog section• Highly mobile visited section

• Mobile Specific Marketing• QR Codes• Check-in• Reviews

@SavvyPanda#Mozcation

Think Social!

Homework:

• Tweet About #Mozcation• @SavvyPanda

• Download These Slides• http://bit.ly/QoAuiB

• Local SEO Webinar:• http://bit.ly/JDkclI

• Start Rockin’ Mobile

@SavvyPanda#Mozcation

Questions?

@SavvyPandaLuke@SavvyPanda.com

http://bit.ly/QoAuiB

Luke SummerfieldThe Inbound Marketing Specialist Savvy Panda