seo - the industry, the agency, the art
Post on 11-Nov-2014
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- 1. SEO
The Industry, The Agency, The Art - 2. Scott Cowley
scottcowley@zagg.com
Twitter.com/scottcowley
Linkedin.com/in/scottcowley
ZAGG
Facebook.com/zagg
Twitter.com/zaggdaily
ZAGGdaily.com - 3.
- 4. The SEO World
- 5.
- 6. SEO In Agency Practice
- 7. SEO In Agency Practice
Failure Points - 8. Deal-Breakers
Website
Flash (Site cant be indexed)
(Lack of) Customization (Site cant be fully optimized)
Ugly/Untrustworthy (No traffic will result in sales)
No Goal Tracking (Inability to show success)
Complicated conversion process (High exit rate)
Penalization (Delisted)
Client
Knows nothing about websites (2-3X the time to explain and implement)
No communication/Too busy (Not invested, not truly happy)
Knows everything (Wont listen to recommendations)
Ignorant changes (Setback to the campaign)
Crazy (Distracts from project goals, improper expectations)
Business
Desperate (SEO must save the business)
Legal red tape (Forbidden keywords)
Some startups (Lack of business focus, new website, capital shortage, expectations)
No development resources (Slow implementation) - 9. Keyword Trends
- 10. Why Competitive Analysis?
- 11. Site Optimization
On-page Optimization
One Word
Checklists - 12. Link Building
{Insert Open Discussion} - 13. Link Building Spectrums
- 14. Doing vs Managing SEO
- 15. The Paradox
- 16. ZAGG.com
18 million site visits in 2010
3.6 million visits from search engine results
455,000+ Keywords
(YTD 2011 has already exceeded 2010 results) - 17. Using Social Media To Aid SEO
- 18.
- 19.
- 20.
- 21.
- 22.
- 23. Quick SEO Wins
- 24. Webmaster Tools Audit
- 25. Content Search Result Audit
- 26. Analytics Audit
- 27. On-page Optimization Audit
- 28. Easy Linkbuilding Audit
- 29. Want To Learn More About SEO?
*Books written since 2008 are 80% relevant (Read up on Panda)
**SEOmoz.org, SEObook.com, SearchEngineLand.com
***Follow SEOs on Twitter, talk to SEOs at events - 30.
- 31. Scott Cowley
scottcowley@zagg.com
Twitter.com/scottcowley
Linkedin.com/in/scottcowley
ZAGG
Facebook.com/zagg
Twitter.com/zaggdaily
ZAGGdaily.com
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