seo copywriting checklist: are your product descriptions costing you customers?
Post on 28-Nov-2014
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Check the SEO Copywriting blog for the video & text: http://bit.ly/12beafv. This presentation in the SEO Copywriting Checklist series is for eCommerce retailers, and discusses whether your product descriptions are costing you sales.
Comparing two different online listings of the same product, I show what works and what does not. Tune in to learn how to make more money with your online retail site with targeted, descriptive SEO content!
Thanks for viewing! As always, if you have any questions at all I would love to hear from you. You can find me on Twitter @heatherlloyd, or you can zip me an email at heather@seocopywriting.com.
TRANSCRIPT
Are your product descriptions costing you customers?
SEO COPYWRITING CHECKLIST
YAWN...THERE’S NOTHNG HERE THAT SCREAMS “BUY ME!”
GREAT, DESCRIPTIVE SEO COPY
HIGHLY DESCRIPTIVE COPY SELLS - AND MAKES YOU MORE MONEY!
- Think beyond super-short product descriptions.
- People can’t touch the product online - so you need to create highly descriptive text.
- Use tone and feel to differentiate your offer.
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SEOCopywriting.comheather@seocopywriting.com
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