seo bar camp presentation - how to scale your agency

Traffic Optimiser Company Credentials

Prepared in confidence for Huawei by:Traffic Optimiser

3 Hanson St London, W1W 6TBwww.trafficoptimiser.com

Please contact:Huw Aveston

huw@trafficoptimiser.com+44 7780975315

SEO BAR CAMP

How to run an SEO agency

Core statistics

2 0 0 9

LDN SCL POZ

Founded in:

20 multilingual experts:

Offices in:

12 2 6

HOW TO BUILD AN SEO AGENCY8 KEY LEARNINGS

How we scaled our SEO agency

July 2012

4 staff

£300k

July 2013

20 staff

£1m

A YEAR IN THE LIFE OF TRAFFIC OPTIMISER

These are our 8 tips based on our experiences and mistakes we have made

ITS A JUGGLEING ACT

WE COULDN’T BUILD AN SEO AND MOBILE AGENCY AT THE SAME TIME. ALTHOUGH WE THOUGHT WE COULD AT THE BEGINNING

1YOU CAN’T DO EVERYTHING

DON’T GET BOGGED DOWN IN ADMIN

HIRE SOMEONE TO TAKE CARE OF FINANCE, HR AND EVENTUALLY THE TEAM...

2BE THE TALENT

For me its been about instilling the right thinking methodology and the team can do anything!

TEACH YOUR TEAM THE METHODOLOGY 3

When you stop investing your time and are lazy you will notice the difference

Devote time to everyone – everyone needs love, otherwise they won’t stay

4INVEST IN YOUR TEAM

People are forgiving...

5OWN UP TO FAILURE

Your brand, website, ideas, the way you have done things in the past…..

6DON’T GET ATTACHED TO ANYTHING

RADIAN6Did not work for link building for us

Custom Twitter tool which pulls out Twitter handles and URLS is a lot more useful for SEO and outreach

Buzzstream – too clunky, limited functionality

Custom link management workflows to improve efficiency

Link auditsAutomated reviews

HAVE THE RIGHT SKILLS AT HAND 7

YOU WILL ONLY MAKE YOURSELF UNHAPPY

But make sure you give yourself some OUTS

8FOCUS ON YOUR PRINCIPLES NOT THE PRIZE

What does it mean for everyone?

• In-house SEO skills work perfectly for agency– Your skills are broad so flexible to tackle different tasks– Makes you think big, stops you from focusing on low value tasks

or initiatives– Trains you to work with big data and build the right tools to

access this data– Trains you to pitch ideas at the right level

• What I wasn’t ready for– The amount of time I needed to work on training the team– Long Friday lunches are a myth

Contact us

Our offices are based in Fitzrovia and can be easily accessed by the following tub stations:

Our address is:

3 Hanson St London, W1W 6TBwww.trafficoptimiser.cominfo@trafficoptimiser.com

+44 207 323 6891

You can also contact either of our directors :

Huw Aveston: +447780 975315huw@trafficoptimiser.com

Chee Ho Wan: +447968994878 chee@trafficoptimiser.com