seo and the conversion funnel

Search Engine OptimizationNon-Branded KeywordsSocial MediaYoutube VideoContent MarketingPay Per Click

Search Engine OptimizationSocial MediaWebsitePay Per ClickDisplay AdvertisingLanding Page

RetargetingBranded SearchEmail Marketing

CREATIVE

CRO

SEO

• Differs in Search Intent

• Differs in Optimization• Keyword Research• Keyword Mapping• Content

Optimization• Content Marketing

Search Intent & the Conversion Funnel

Integrated

Action

Path to Conversion

Page

Search Intent

Intent

Content Marketing Pages

Appropriate Page

Order Page

SharesConversion

Links

Introduce

Path to Conversion• Unique Selling

Proposition• Product Comparison• Live or Scheduled Demo• Promo / Specials

• Time Sensitive• Whitepaper Download

Introducers Influencers ClosersInformation Navigation Buy

PPC, Creative, CRO/LPO

Analytics, Usability, Creative

Social Media, Creative

#SEOChat 5/15/2015

Just sharing my thoughts in a quick video… thanks!

I had fun, thanks @jasonbullock for the invite. I was recording, rendering and publishing in real time while chatting!

Benj Arriola@benjArriola