seo 101 - nyc faith and tech
Post on 19-Oct-2014
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First off, who am I?
Name: John Doherty Title: SEO Consultant Company: Distilled
Twitter: @dohertyjf G+: gplus.to/dohertyjf Read my stuff: Website
Email: john.doherty@distilled.net
What are we talking about?
“Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") means. In general, the…higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.”
Huh?
“SEO is how awesome content gets found” – Abraham Lincoln
First, what is it NOT?
Not some nerd sitting in his momma’s basement in his underwear spinning some dark magic (usually)
Not this
It’s not stuffing your pages with keywords (that’s soooo 2005)
Also not…
It’s not comment spamming (still happens, still sucks)
Common Myth
Click through rate to your site from Google/Bing does not affect your rankings.
Cool, so what IS it?
Your site gets found through a combination of different ways.
This is how your content gets found and ranked by Google/Bing/etc
Links to page (21%) Links to site (21%) Use of keywords on the page (15%) Use of keywords on the site (11%) Branding (7%)
Great Content created around keywords
Ranks for “Linkbait” “Linkbait Guide”
Making people aware of that great content
Links coming to your site
Links are the currency of the Interwebs, because they pass authority.
What are the main elements of SEO?
Elements of SEO
Keyword Research
Elements of SEO
Information Architecture Image: Source (SEOgadget)
Elements of SEO
Linkbuilding
Scared yet?
Don’t Be!
Let’s talk about minimum viable SEO (the basics of
what you need)
Your own domain
Clean, short URLs
http://www.johnfdoherty.com/lessons-from-google-about-url-lengths/
Ideal: http://www.site.com/permanent-link
Also works: http://www.site.com/category/permanent-link
Unique Titles and Content
http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-
friendly-design-and-development/ and http://www.seomoz.org/blog/are-your-titles-irresistibly-click-worthy-viral
Keyword Research
http://www.johnfdoherty.com/minimum-viable-keyword-research/
Get Social
Plugins You Need
http://wordpress.org/extend/plugins/wordpress-seo/ and
http://yoast.com/articles/wordpress-seo/
Plugins You Need
http://wordpress.org/extend/plugins/
http://wordpress.org/extend/plugins/seo-slugs/
http://wordpress.org/extend/plugins/wp-super-cache/
Plugins You Need
http://wordpress.org/extend/plugins/
http://wordpress.org/extend/plugins/sharebar/
Or some plugin to allow sharing. Follow the K.I.S.S. methodology
Just don’t overwhelm your users
Resources
http://www.seomoz.org/beginners-guide-to-seo
Resources
Definitive Wordpress SEO Guide: http://yoast.com/articles/wordpress-seo/
Chrome Extensions You Need
https://chrome.google.com/webstore/category/extensions
Mozbar http://www.seomoz.org/seo-toolbar
Measurement Tools
http://www.google.com/analytics
Rank Checking (free tools)
http://www.evolvingseo.com/2012/01/24/the-ultimate-list-of-rank-checkers/
http://tools.seobook.com/firefox/rank-checker/
http://www.seomoz.org/rank-tracker
Pro Tips
Reverse Image Search if you have photos (photographers?)
Thanks a bunch!
Happy to answer questions
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