semiotics: billabong
Post on 08-May-2015
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SEMIOTICSprof. Annaluisa Franco student: Giulia Bartolucci
ICONS: a girl’s face, hair bandan and typefaces.
INDEX: there is no index.
SYMBOL: the logo of Billabong.
NAME: Billabong
TAXONOMY OF DESIGN ELEMENTS
MEASURAMENT OF MEANINGEVALUATION: It is not so good because the message is not clear.
POTENCY: It is not strong.
ACTIVITY: It is passive.
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3 1 ,2 Veins
Strata
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Legh variation
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1 ,2 Venis
Strata
ICONS: a girl, umbrella and typefacesINDEX: Design a bikini contest. “Enter to win....Billabong wardrobe.” And the four text.
SYMBOL: bikini, the logo, the “i”, the hand with pencil. NAME: Billabong
TAXONOMY OF DESIGN ELEMENTS
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5 MEASURAMENT OF MEANINGEVALUATION: It is good.
POTENCY: It is strong.
ACTIVITY: It is active
Widht variation
02ch
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the
mea
ning
ICONS: Typefaces.
INDEX: girls surf trip, & sup stand up paddle.
SYMBOL: the logo, the girl, the see and the surfboard NAME: Billabong.
TAXONOMY OF DESIGN ELEMENTS
1 ,2 Veins
Strata
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MEASURAMENT OF MEANINGEVALUATION: It is good, but at the same time I believe that some information are missed (where, when). POTENCY: It is not strong in half.ACTIVITY: It is active.
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Widht variation
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1 ,2 Veins
Strata
ICONS: a swimming trunks, one photo and typefaces.INDEX: Greg Noll, Collection
SYMBOL: a man surfing and a ellipse.NAME: Billabong.
TAXONOMY OF DESIGN ELEMENTS
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MEASURAMENT OF MEANINGEVALUATION: It is good.POTENCY: It is strong.ACTIVITY: It is active.
Widht variation
04ch
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mea
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mea
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1 ,2 Veins
Strata
MEASURAMENT OF MEANINGEVALUATION: It is good.POTENCY: It is strong.ACTIVITY: It is active.
ICONS: girl’s face, t-shirt, hand, part of a windows, sky and typefaces.INDEX: Present Matt Georges, photo print t-shirt contest, there is no place like home. Partecipate now! and get a once in a life time chance to see your picture on a billabong t-shirt.
SYMBOL: a cross and a white rectangleNAME: Billabong.TAXONOMY OF DESIGN ELEMENTS
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Widht variation
05ch
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Strata
ICONS: Typefaces.
INDEX: Maui, asp women’s world tour Dec 8-20 2009 Honolua Bay, Hawaii. Presented by Hawaiian Airlines $90.000 prize purse.
SYMBOL: drawings
NAME: Billabong Pro.
TAXONOMY OF DESIGN ELEMENTS
MEASURAMENT OF MEANINGEVALUATION: It is good.POTENCY: It is not strong.ACTIVITY: It is passive.
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Continuity variation
07m
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1 ,2 Veins
Strata
ICONS: a g irl, a surfboard, the ocean, the sky and typefaces
INDEX: there is no index.
SYMBOL: the logo of Billabong, and the logo Al Merrick
NAME: Billabong
TAXONOMY OF DESIGN ELEMENTS
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2 5
MEASURAMENT OF MEANINGEVALUATION:It is good.
POTENCY:It is strong.
ACTIVITY: It is active.
Widht variation
05m
eani
ng a
naly
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1 ,2 Veins
Strata
ICONS:a palm, landscape, two times same person, the see, a surfboard, typefaces.INDEX: Donavon Frankenreiter
SYMBOL: the logo (two times), peace symbol: t-shirt and with the hand. NAME: there is no name. TAXONOMY OF DESIGN ELEMENTS
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MEASURAMENT OF MEANINGEVALUATION: It is good.POTENCY: It is strong.ACTIVITY: It is active.
Widht variation
mea
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lysi
s09
1 ,2 Veins
Strata
MEASURAMENT OF MEANINGEVALUATION: It is good.POTENCY: It is strong.ACTIVITY: It is active.
ICONS: a boy, a surfboard, sky, wave and typefaces.INDEX: I surf because.. the wave is my life.. the board is my body and im my god.
SYMBOL: the logo. NAME: there is no name.
TAXONOMY OF DESIGN ELEMENTS
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55 Widht variation
mea
ning
ana
lysi
s10
1 ,2 Veins
Strata
MEASURAMENT OF MEANINGEVALUATION: It is good, but the message it is not so clear,POTENCY: It is not very strong.ACTIVITY: It is active.
ICONS:two boys with surfboards, a boy’s face with a word, water, birds, palms and typefaces.
INDEX: there is no index.
SYMBOL: the logo and negative of photos NAME: Billabong.
TAXONOMY OF DESIGN ELEMENTS
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3
Widht variation
Brand Placement Chart: GENERAL
01
The chart represents where Billabong is collocated in the contest of many different type of brands. It is close to playful, but it is also practical.
Brand Placement Chart: 5 COMPETITORS
02
As we can see from the chart, if we consider the Billabong wetsuits, it is definitely specialized in this product and it has a higher quality of technical products compare to Rip Curl and Quicksilver. A part form wetsuits, Quicksilver and Billabong are approximately in the same position, close to playful, and I consi-der Quicksilver barely more playful. O’Neill and Volcom are also more utopic than Billabong so they are up, even they still playful.
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