semiotics and television ellen seiter. semiotics semiotics sign image
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Semiotics and TelevisionEllen Seiter
Semiotics
semiotics
sign
image
De Saussure: Signs become defined by their differences with other signs in a system.
Betty CrockerExample of both icon and symbol: 1936 to present
House With SmokeExample of indexical sign
Barthes
Denotation
Connotation
(Connotation obscuring Denotation)
Matthias Grunewald, Crucifixion, 1512-1515
Barthes
Denotation
Connotation
(Connotation obscuring Denotation)
Destablization of a Sign
Barthes
Denotation
Connotation
(Connotation obscuring Denotation)
Some More TermsIconographicIconographyIconoclast
CodesDecode
Iconography:Jan van Eyck, Giovanni Arnolfini and His Bride, 1434.
Shoes: Commandment to Mosesto take off shoes when on sacred soil
Dog: Symbolized marital faithfulness
Candle: Christ’s presence between couple
Mirror: Eye of God
Belly: Symbolizing fertility, and was the trend
Fruit: Connected with Virgin Mary
More Kinds of SignsMetaphorMetonymy
Synecdoche
Example of Metonymy
Example of Synecdoche
Paradigmatic/syntagmatic
Critical TheoryExamples
Freudian (Psychoanalysis)JungianFeministEnthicMarxist
Semiotics
Freud: Id, Ego, Super Ego
Freud: Sublimation
Freud: “Penis Envy”
Freud: Fear of Castration
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