seminar on contemporary issues in management 3

SEMINAR ON CONTEMPORARY ISSUES

FOR MANAEMENTPART 2

INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT

09MBA22

PRESENTATION FLOW ENERGY MANAGEMENT

HYDROGEN FUEL

USE OF IT IN MANAGEMENT GEOGRAPHICAL INFORMATION SYSTEM CUSTOMER RELATIONSHIP MANAGEMENT OF HP MOBILE MARKETING

DEMOGRAPHIC DIVIDENDS CONS OF DEMOGRAPHIC DIVIDENDS

PART 1ENERGY MANAGEMENTHYDROGEN FUEL CELL

A Fuel Cell is an electrochemical device that combines hydrogen and oxygen to produce electricity, with water and heat as its by-product.

Major Types of Fuel Cells Proton Exchange Membrane (PEM) Direct Methanol (a subset of PEM) Phosphoric Acid Alkaline

Hydrogen Fuel Cell video

IMPORTANCE OF HYDROGEN FUEL Hydrogen is a Hydrogen is a secondary energy resourcesecondary energy resource, ,

meaning it must be made from another fuelmeaning it must be made from another fuel Hydrogen Hydrogen can becan be produced from a wide variety produced from a wide variety

of energy resources including:of energy resources including: Fossil fuels, such as natural gas and coalFossil fuels, such as natural gas and coal Nuclear energyNuclear energy Renewable resources, such as solar,water, wind Renewable resources, such as solar,water, wind

and biomass and biomass

HOW CAN FUEL CELL TECHNOLOGY BE USED?

TRANSPORTATION POWER STATIONS TELECOMMUNICATIONS MICRO POWERS

BENEFITS NO POLLUTION NO EMISSION OF DANGEROUS GAS ENVIRONMENTAL FRIENDLY GREEN FUEL WIDE USES OF FUEL IN VARIOUS

TECHNOLOGY EASY TO HANDLE INCREASED PRODUCTIVITY GOVERNMENT SUBSIDIES

• A Geographic Information System (GIS) is a computer-based tool for mapping and analyzing things that exist and events that happen on earth.

• GIS technology integrates common database operations such as query and statistical analysis with the unique visualization and geographic analysis benefits offered by maps. These abilities distinguish GIS from other information Systems such as GPS

PART 2WHAT IS GIS ?

FUNCTIONING & COMPONENTS A GIS stores information about the world as a collection of

thematic layers that can be linked together by geography.

FUNCTION INPUT OF DATA MAP MAKING & ANALYSIS MANIPULATION OF DATA FILE MANAGEMENT QUERY AND ANALYSIS VISUALIZATION OF RESULTS

COMPONENTS HARDWARE SOFTWARE DATA PEOPLE

DIFFERENT STREAMS OF PLANNING Urban planning, housing, transportation planning architectural conservation, urban

design, landscape. STREET NETWORK BASED APPLICATION

vehicle routing and scheduling: location and site selection and disaster planning. NATURAL RESOURCE BASED APPLICATION

Management and environmental impact analysis of wild and scenic recreational resources, flood plain, wetlands, forests, and wildlife.

VIEW SHED ANALYSIS Hazardous or toxic factories sitting and ground water modeling. LAND PARCEL BASED Zoning, sub-division plans review, land acquisition, environment impact analysis, nature

quality management and maintenance etc. FACILITIES MANAGEMENT

Can locate underground pipes and cables for maintenance, planning, tracking energy use.

NEED OF GIS

PART 2CUSTOMER RELATIONSHIP

MANAGEMENT OF HP Customer relationship management (CRM) is a

widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects.

It involves using technology to organize, automate, and synchronize business processes—principally sales activities

PHASES The three phases in which CRM support the

relationship between a business and its customers are to: ACQUIRE: CRM can help a business acquire new customers

through contact management, selling, and fulfillment. ENHANCE: web-enabled CRM combined with customer

service tools offers customers service from a team of sales and service specialists, which offers customers the convenience of one-stop shopping.

RETAIN: CRM software and databases enable a business to identify and reward its loyal customers and further develop its targeted marketing and relationship marketing initiatives

HP’S PRINCIPLES FOR BUILDING STRONGCUSTOMER RELATIONSHIPS

Principle 1: By knowing more about the customer value and anticipating relationship needs better than when the customer was involved in a high-touch relationship.

Principle 2: Consolidate and make available all customer interaction information from all channels/touchpoints

Principle 3: Develop a customer centric infrastructure that can consistently support the customized treatment of each customer.

Principle 4: Assign dedicated people, process and technology resources to achieve profitable results technical white paper

HP’S CUSTOMER RELATIONSHIP MODEL

STEP 1 BASIC CRM: Construction of data marts and data warehouses as the core

components to support the sales and marketing decision making process.

STEP 2 CRM: Where it provides integrated contact history, customer profile,

channel integration, etc. In addition, decisioning technology develops knowledge from

information used to determine the best recommended actions and decisions for a customer

PART 3MOBILE MARKETING

Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website.

TYPES OF MOBILE MARKETING MOBILE MARKETING VIA SMS MOBILE MARKETING VIA MMS IN-GAME MOBILE MARKETING MOBILE WEB MARKETING BLUETOOTH MARKETING APPLICATION MARKETING

PART 3THE CONS OF DEMOGRAPHIC

DIVIDENDS THE DEMOGRAPHIC DIVIDEND IS A RISE IN THE RATE OF

ECONOMIC GROWTH DUE TO A RISING SHARE OF WORKING AGE PEOPLE IN A POPULATION. THIS USUALLY OCCURS LATE IN THE DEMOGRAPHIC TRANSITION WHEN THE FERTILITY RATE FALLS AND THE YOUTH DEPENDENCY RATE DECLINES.

LOW FERTILITY RATE DECLINE IN YOUTH DEPENDENCY RATION

CONS LOW LABOUR FORCE SUPPLY LACK OF COMPETENT INDIVIDUALS

WHO CAN CONTRIBUTE TO PRODUCTIVITY AFTER A CERTAIN TIME

HIGH WAGES & COMPENSATION DEMANDS OF LABOUR FORCE

INCREASE IN INFLATION INCREASED USE OF RESOURCES

THANK YOU

DATABASE MANAGEMENT SYSTEM

VISUALIZATION OF OUTPUT

MAP MAKING & ANALYSIS

SMS Marketing

MMS Marketing

Mobile Marketing