sem1 1.01

SEM1 1.01

PE - Acquire information about the sport/event industry to aid in

making career choices

• PI - Discuss the nature of the sports/event industries

• PI - Describe the impact of sports/events on communities

Businesses in Sports

•Franchises•Security•Advertising•Sporting Goods•Media

Variety of Sports Available

• Professional Teams• Professional Individual Sports• Collegiate/Scholastic Teams• Health Clubs• Recreation• Camps• Amateur Sports

Professional TeamsCharlotte Bobcats Carolina PanthersCarolina Hurricanes Charlotte KnightsCharlotte Hounds

Professional Individual Sports

• PGA

• World Tennis Association

• PBA

Professional Individual Sports

• Running• Swimming• Golf• Bowling• Tennis• Poker• Chess

Collegiate and Scholastic Teams

• Virginia Tech

• University of North Carolina

• NC State

Health Clubs• Sports & Fitness

• YMCA

• Curves for Women

Recreation• Aerobics• Soccer• Basketball• Swimming• Softball/baseball• Frisbee Golf• Area parks

Camps•Summer Camps•Sports Camps•Raven Knob

Amateur SportsAAU-Amateur Athletic Union

ASA – Amateur Softball Association

Little League Baseball

VenuesThe place where the game or event takes place.

Tracks, Arenas, Speedways, Fieldhouse, Gym, Stadium, Dome, Pavillion, Hall . . .

• Time Warner Arena• Charlotte Motor Speedway• Bank of America Stadium

Variety of Entertainment/Events Available

• Music• Television• Video Games• Movies/Film Festivals

•Fine Arts•Casinos•Theme Parks•Radio Industry•Publishing Industry

Music Industry• Maverick Records• Capitol Records• Sony Music

Movie Industry•Warner Brothers•DreamWorks Studio•Disney•Universal•Actors

Theme Parks• Six Flags Magic Mountain• Wet’n Wild Water Park• Carowinds Theme Park

Radio Industry

•FM•AM•Sirius/XM satellite radio

Film Industry• Sundance Film Festival• RiverRun Film Festival• Tribeca Film Festival• Cannes Film Festival

Dramatic Arts Industry

• The Little Theatre • National Black Theater Festival• Belk Theatre

Television Industry• Scripted shows• Reality shows• News• Sports

Video Game Industry• X-Box• Wii• PlayStation 3

Fine Arts and Science Industry

• Smithsonian Museum

• Sci Works• Comic Con

Literacy Industry•Library• Internet•Books•E-books

Casinos Industry•Las Vegas•Atlantic City•Harrah’s

Partner Activity•Create a PowerPoint describing assigned segment of the

Sports or Entertainment Industry•Information to Include:

• Brief History of the Segment• Major Companies/Organizations/Individuals• Local Examples• Popularity of the Segment• Examples of Marketing (Promotions/Advertising)

•You may use your phone for research•Save to Flash Drive•Be prepared to present to the class

Factors Contributing to the Growth of SEM

• Increase in:• Participants • Followers• Attendance• Media coverage• Entertainment Spending

• Internationalization• Sports/Entertainment are global

Trends in Sports & Entertainment

• Sports:oNaming RightsoX-GamesoSport Specific ChannelsoLabor IssuesoTeams MovingoMulti Uniforms

•EntertainmentoInternet Web CastsoEvent marketingoSpecific ChannelsoViral MarketingoWiFioSmart

Phones/MusicoYou TubeoBlue Ray – 3D films

Trends

• Organizational Control of Athletes• Internationalization• New Media• Nostalgia• New Venues

Positive Economic Impact- Increase in local business, jobs and consumer spending (Direct Impact)

- Contribute to tax base (Fiscal Impact)

- Hospitality/Sales/Ticket Taxes

- Bring business to abandoned areas

Negative Economic Impact

- Questionable impact on tax revenue. - How much do communities actually make?

- Divert resources from other priorities (education, roads, public safety)

- Community can be "held hostage" by a team.

Minimize Negative Impact

•Long-term stadium leases.•Diversify-host more than one sport.•Host multiple events in stadium/arena.•Community vote.•Provide necessary security/traffic resources.

Sports/Entertainment Provide Positive Results

•Escape from day-to-day life (provides health, entertainment and

achievement benefits)•Strong public image/team unity

(attracts additional tourists)•Multiplier effect throughout city •Spectators and participants

Group Activity•Read the articles provided.•Discuss within your group:

• Summary of the Article• What is the issue?• Does the issue provide a positive or negative impact on the community?

• Costs involved (dollar amounts)• Who is paying?• Does the author give an opinion?• Do you agree or disagree? Why?

• Be prepared to share and discuss with the class