selling social psychology to industry: working in enterprise and research consultancy

Dr Jenna Condie | Lecturer in Psychology | @jennacondie

Selling social psychology to industry: working in enterprise and research consultancy

Is enterprise on your radar?

Wikipedia: Flyingidiot

What is academic enterprise?

Flickr: stavos

“…“…socio-economic trends over last 20-30 years socio-economic trends over last 20-30 years including the closer integration of science and including the closer integration of science and industry, the greater societal expectation for industry, the greater societal expectation for

academia to contribute to economic development, academia to contribute to economic development, and a need to respond to changes in the labour and a need to respond to changes in the labour market for research students, including support market for research students, including support

for non-linear, flexible, and multiple career paths” for non-linear, flexible, and multiple career paths” (Williams et al., 2013, p. 2). (Williams et al., 2013, p. 2).

Enterprising universities

Flickr: shaundon

“There is a distinct disconnect

between the aspirations

of research students and

the reality of their

future career

pathways” (The Wilson Review, 2012, p. 62).

For a review see Williams et al. (2013) Evaluating the state ofenterprise training for post-graduate researchers in the UK. Available here.

Enterprise orientated?

Enterprise training

ResearchResearch

CollaborationCollaboration

Ideas & creativityIdeas & creativity CommunicationCommunication

MentoringMentoring

InspirationInspiration

ConfidenceConfidence

AchievementAchievementProblem solvingProblem solving

Networks!

Example

http://www.slideshare.net/salfordpgrs/reds-guide-to-networking

Try!Try!

Vitae Researcher Development Framework

Enterp

rise

Keep trying…Keep trying…

“…most third stream activities have (and should have) strong linkages with teaching and/or research, and that it is important to emphasize synergy and integration sooner rather than later.” (Hatakenaka, 2005, p. 8)

An integrated approach…

Activities•Student briefs, internships•One-off consultancy projects•Training workshops•Knowledge Transfer Partnerships•Collaborative bids for external funding

Stand out

Value your work

Image: http://www.flickr.com/photos/teegardin/5537894072/sizes/m/in/photostream/

Image: http://www.flickr.com/photos/esoteric_13/4766415300/sizes/m/in/photostream/

n. An undertaking; something projected and attempted; particularly, an undertaking of some importance, or one requiring boldness, energy, or perseverance.

n. An adventurous and enterprising spirit; disposition or readiness to engage in undertakings of difficulty, risk, or danger, or which require boldness, promptness, and energy.

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All PhDs are enterprising!

Dr Jenna Condie | Lecturer in Psychology | @jennacondie

Selling social psychology to industry: working in enterprise and research consultancy