sell online through email + social media

Post on 26-Jan-2017

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EMAIL + SOCIAL SELL ONLINE THROUGH

● The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. (Radicati Group)

● 91% of consumers check their email at least one time per day using their smartphone (EmailMonday)

For every $1 spent on email

marketing, the average return is

$44.25.

- Email Expert

EMAILPRODUCT WIDGET

New Product Announcements

▪ Link to website & e-commerce

▪ Email exclusives ▪ Clear CTA

Newsletters

▪ Sell while you’re updating

▪ Reach customers regularly

▪ Specific button CTA

Classes + Services

▪ Themed [trendy!] template▪ Expiration date ▪ No inventory management

drama

Gift Cards

▪ Drive traffic to your online store or brick + mortar

▪ No inventory management + no shipping

Subject Lines

▪ Keep It Simple (but show value)▪ Consider Personalization▪ Use Emojis

Brian, celebrate your birthday by saving 20% this week!

Shop the white-out trend!

Mom would ♥ a gift card

Email TimingBest Time:

8 a.m. (unique times)

Best Day:Wednesday

SOCIALDRIVE TRAFFIC

Instagram▪ No links in captions, only link

in bio▪ Quality/creativity crucial on

this platform○ Think lifestyle guides,

artistic photos

Twitter▪ Hashtags ▪ Link shorteners (bit.ly) for

click-through ▪ Customer service & support

Facebook▪ Encourage people to

subscribe to your newsletter with App

▪ Tag other companies (brands, vendors)

▪ Link directly from post (remove URL for cleaner look)

Pinterest▪ Boards dedicated to

customer communications ▪ Click-through links to

product landing pages ▪ Add your prices to pins!

Questions?

SOMETHING www.snapretail.com

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