segmentation & remarketing in google analytics

Segmentation & remarketing in Google Analytics

Inspiration Day

@daangoor

Let’s cut to the chase

Segmentation

Segmenteren = slice & dice

Steeds actiegericht & contextueel

Segmentation

Filtermogelijkheden in Google Analytics

– Profielfilter

– Rapportfilter

– Widget filter

– Geavanceerd segment

Segment selector framework

Segment selector framework

Segment selector framework

Segment selector framework

Segment selector framework

Segment selector framework

Segment selector framework

Segment selector framework

Segment selector framework

Segment selector framework

Put your money where your mouth is

Must-have segments #10

Engaged traffic

https://www.google.com/analytics/web/template?uid=TUszC3ubTKO3EpRHTI7CHw

Must-have segments #10

Engaged traffic

https://www.google.com/analytics/web/template?uid=TUszC3ubTKO3EpRHTI7CHw

Must-have segments #9

Social traffic

https://www.google.com/analytics/web/template?uid=NL2JCBZiSHy4irURT6JqjQ

Must-have segments #9

Social traffic

https://www.google.com/analytics/web/template?uid=NL2JCBZiSHy4irURT6JqjQ

Must-have segments #8

Non bouncing social traffic

https://www.google.com/analytics/web/template?uid=lHADmiNISHSYek7hb66u6A

Must-have segments #8

Non bouncing social traffic

https://www.google.com/analytics/web/template?uid=lHADmiNISHSYek7hb66u6A

Must-have segments #7

(not provided) organic traffic

https://www.google.com/analytics/web/template?uid=OCWNI9UFTUymzBAvCH_swA

Must-have segments #7

(not provided) organic traffic

https://www.google.com/analytics/web/template?uid=OCWNI9UFTUymzBAvCH_swA

Must-have segments #6

7+ word organic traffic

https://www.google.com/analytics/web/template?uid=TUDVUFI2Sa2sQ4kZpQUz3Q

Must-have segments #6

7+ word organic traffic

https://www.google.com/analytics/web/template?uid=TUDVUFI2Sa2sQ4kZpQUz3Q

Must-have segments #6

7+ word organic traffic

https://www.google.com/analytics/web/template?uid=TUDVUFI2Sa2sQ4kZpQUz3Q

Must-have segments #5

Paid generic terms (excluding brand)

https://www.google.com/analytics/web/template?uid=ym6QA_sDTuq9VMPIlFkjPg

Must-have segments #5

Paid generic terms (excluding brand)

https://www.google.com/analytics/web/template?uid=ym6QA_sDTuq9VMPIlFkjPg

Must-have segments #4

Top ad slot

https://www.google.com/analytics/web/template?uid=AjcVWt_xTsGxP75l86RdaQ

Must-have segments #4

Top ad slot

https://www.google.com/analytics/web/template?uid=AjcVWt_xTsGxP75l86RdaQ

Must-have segments #3

Bussiness hours vs off business hours

https://www.google.com/analytics/web/template?uid=4hrU83mcROuj-HiKhCkk7Q

https://www.google.com/analytics/web/template?uid=hBTOXECKQx2zA3YsmYfQPg

Must-have segments #3

Bussiness hours vs off business hours

https://www.google.com/analytics/web/template?uid=4hrU83mcROuj-HiKhCkk7Q

https://www.google.com/analytics/web/template?uid=hBTOXECKQx2zA3YsmYfQPg

Must-have segments #3

Bussiness hours vs off business hours

https://www.google.com/analytics/web/template?uid=4hrU83mcROuj-HiKhCkk7Q

https://www.google.com/analytics/web/template?uid=hBTOXECKQx2zA3YsmYfQPg

Must-have segments #2

Shopping card visits without transactions from AdWords

https://www.google.com/analytics/web/template?uid=jy63vsPJSAe3g-CitoVYfA

Must-have segments #2

Shopping card visits without transactions from AdWords

https://www.google.com/analytics/web/template?uid=jy63vsPJSAe3g-CitoVYfA

Must-have segments #1

Vette vis

https://www.google.com/analytics/web/template?uid=hpED2xQJQ06BnbG8wUZRQA

Must-have segments #1

Vette vis

https://www.google.com/analytics/web/template?uid=hpED2xQJQ06BnbG8wUZRQA

Must-have segments #1

Vette vis

https://www.google.com/analytics/web/template?uid=hpED2xQJQ06BnbG8wUZRQA

Let’s dive a little deeper

Segmentation flow

Discovery Understanding Action Loyalty

Segmentation flow

Discovery Understanding Action Loyalty

Seekers Diggers Buyers Amplifiers

Segmentation flow

Discovery Understanding Action Loyalty

Seekers Diggers Buyers Amplifiers

LOCATOR pages FAQ pages PROMO pages BLOG pages

Segmentation flow

Discovery Understanding Action Loyalty

Seekers Diggers Buyers Amplifiers

.*(winkels).* .*(faq).* .*(acties).* .*(blog).*

Segmentation flow

Segmentation flow

Content segmentation

Content segmentation

Content segmentation

Content segmentation

Segmented page value

Channel segmentation

Channel segmentation

Segmented conversion value

Segmented conversion value

Segmented conversion value

Segmented conversion value

Segmented conversion value

We know where you live

Remarketing concept

Prospect

Remarketing concept

Prospect Your site

Remarketing concept

Prospect Your site Track prospect

Remarketing concept

Prospect Your site Track prospect Prospect leaves

Remarketing concept

Prospect Your site Track prospect Prospect leaves Your ads

Remarketing concept

Prospect Your site Track prospect Prospect leaves Your ads

Prospect returns to your site

Remarketing segments in GA

Remarketing segments in GA

Remarketing segments in GA

Remarketing segments in GA

Remarketing segments in GA

Remarketing segments in GA

Remarketing segments in GA

Remarketing segments in GA

Remarketing segments in GA

Remarketing segments in AdWords

Remarketing segments in AdWords

Discovery Seekers

Understanding Diggers

Action Buyers

Loyalty Amplifiers

LOCATOR pages

FAQ pages

PROMO pages

BLOG pages

Remarketing segments in AdWords

Discovery Seekers

Understanding Diggers

Action Buyers

Loyalty Amplifiers

LOCATOR pages

FAQ pages

PROMO pages

BLOG pages

Use this coupon in one of our shops!

Remarketing segments in AdWords

Discovery Seekers

Understanding Diggers

Action Buyers

Loyalty Amplifiers

LOCATOR pages

FAQ pages

PROMO pages

BLOG pages

Use this coupon in one of our shops!

Contact us 24/7 with your questions!

Remarketing segments in AdWords

Discovery Seekers

Understanding Diggers

Action Buyers

Loyalty Amplifiers

LOCATOR pages

FAQ pages

PROMO pages

BLOG pages

Use this coupon in one of our shops!

Contact us 24/7 with your questions!

Get a discount with this promo code!

Remarketing segments in AdWords

Discovery Seekers

Understanding Diggers

Action Buyers

Loyalty Amplifiers

LOCATOR pages

FAQ pages

PROMO pages

BLOG pages

Use this coupon in one of our shops!

Contact us 24/7 with your questions!

Get a discount with this promo code!

Share now and win a new tablet!

Must-have target audiences #5

Engaged traffic

https://www.google.com/analytics/web/template?uid=dKYrbx3iSTyl-pCx2FL_nw

Must-have target audiences #4

Non-bouncing social traffic

https://www.google.com/analytics/web/template?uid=ZESJGHMHT9OyBMiNda7zKg

Must-have target audiences #3

Off business hours

https://www.google.com/analytics/web/template?uid=HRef-GFXSfWiovYcmyolRA

Must-have target audiences #2

Shopping card visits without transactions from AdWords

https://www.google.com/analytics/web/template?uid=a3riryEXRXafyeZufbOpIA

Must-have target audiences #1

Vette vis

https://www.google.com/analytics/web/template?uid=iV4cIlnGRt-LXy5LO0BU2A

Remarketing tips

ALGEMEEN– Wees steeds relevant en to-the-point

– Geef een positieve gebruikerservaring

TECHNOLOGIE– Ga bedachtzaam om met timing en frequency

– Test om te weten wat werkt voor uw publiek

INHOUD– Stem uw boodschap zoveel mogelijk af op uw

doelgroep en uw aanbod

What did we learn today?

Segmentation & remarketing

Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren

Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren

Baseer remarketing op geavanceerde segmenten

Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios

Voer campagne op maat van uw publiek

Segmentation & remarketing

Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren

Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren

Baseer remarketing op geavanceerde segmenten

Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios

Voer campagne op maat van uw publiek

Segmentation & remarketing

Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren

Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren

Baseer remarketing op geavanceerde segmenten

Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios

Voer campagne op maat van uw publiek

Segmentation & remarketing

Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren

Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren

Baseer remarketing op geavanceerde segmenten

Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios

Voer campagne op maat van uw publiek

Segmentation & remarketing

Geavanceerde segmenten is de meest veelzijdige en handige functie om data in GA te filteren

Focus op het meest interessante segment (‘de vette vis’) om het rendement van uw site te maximaliseren

Baseer remarketing op geavanceerde segmenten

Een segmentatiestroom helpt bij conversie-analyse en onderbouwt remarketingscenarios

Voer campagne op maat van uw publiek

Questions? Shoot!