div class=ts-pagebuttonPage 1button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page1jpg target=_blank amp-img class=ts-thumb alt=Page 1: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails1jpg width=142 height=106 layout=responsive amp-imga divpSEGMENTATION OFBUSINESS MARKETSpdivdiv class=ts-pagebuttonPage 2button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page2jpg target=_blank amp-img class=ts-thumb alt=Page 2: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails2jpg width=142 height=106 layout=responsive amp-imga divp5 VARIABLESpdivdiv class=ts-pagebuttonPage 3button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page3jpg target=_blank amp-img class=ts-thumb alt=Page 3: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails3jpg width=142 height=106 layout=responsive amp-imga divpDEMOGRAPHICpdivdiv class=ts-pagebuttonPage 4button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page4jpg target=_blank amp-img class=ts-thumb alt=Page 4: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails4jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 5button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page5jpg target=_blank amp-img class=ts-thumb alt=Page 5: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails5jpg width=142 height=106 layout=responsive amp-imga divpOPERATING VARIABLESpdivdiv class=ts-pagebuttonPage 6button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page6jpg target=_blank amp-img class=ts-thumb alt=Page 6: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails6jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 7button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page7jpg target=_blank amp-img class=ts-thumb alt=Page 7: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails7jpg width=142 height=106 layout=responsive amp-imga divpPURCHASINGAPPROACHpdivdiv class=ts-pagebuttonPage 8button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page8jpg target=_blank amp-img class=ts-thumb alt=Page 8: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails8jpg width=142 height=106 layout=responsive amp-imga divpPURCHASINGAPPROACHp pPURCHASING CRITERIAp pGENERALPOLICIESp pNATURE OFEXISTINGRELATIONp pPOWERSTRUCTUREpdivdiv class=ts-pagebuttonPage 9button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page9jpg target=_blank amp-img class=ts-thumb alt=Page 9: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails9jpg width=142 height=106 layout=responsive amp-imga divpSITUATIONAL FACTORSpdivdiv class=ts-pagebuttonPage 10button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page10jpg target=_blank amp-img class=ts-thumb alt=Page 10: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails10jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 11button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page11jpg target=_blank amp-img class=ts-thumb alt=Page 11: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails11jpg width=142 height=106 layout=responsive amp-imga divpPERSONALp pCHARACTERISTIp pCSpdivdiv class=ts-pagebuttonPage 12button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page12jpg target=_blank amp-img class=ts-thumb alt=Page 12: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails12jpg width=142 height=106 layout=responsive amp-imga divdivdiv class=ts-pagebuttonPage 13button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page13jpg target=_blank amp-img class=ts-thumb alt=Page 13: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails13jpg width=142 height=106 layout=responsive amp-imga divpTHANK YOUpdivdiv class=ts-pagebuttonPage 14button div class=ts-image a href=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5page14jpg target=_blank amp-img class=ts-thumb alt=Page 14: Segmentation of business market src=https:reader039vdocumentsmxreader039viewer202203212255d1d0bdbb61ebf94e8b4644html5thumbnails14jpg width=142 height=106 layout=responsive amp-imga divpCreated by Jay s Mehta SPCE during an internship by Prof Sameer Mathur IIM Lucknowwwwiiminternshipcompdiv